Regional Sales Manager

Job Description

Job Title: Regional Sales Manager

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Compensation: Base Salary- $120,000-$130,000 with vehicle allowance + Sales Incentive Bonus

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Position Summary

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The Chicago Regional Sales Manager is responsible for overseeing the day-to-day sales, P&L performance, and retail execution of the V&V Supremo business in the Chicago market. This role leads a field team focused on driving profitable growth, managing trade spend effectiveness, and executing in-store and headquarters strategies across grocery retailers in the region. This role will also have some responsibility supporting customer headquarters engagement in the Chicago market.

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Key Responsibilities

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Team Leadership & Management

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• Lead and develop the local Chicago Sales team
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• Provide daily direction, coaching, and accountability to ensure execution against sales, profitability, and execution priorities
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• Conduct regular field rides, performance reviews, and team meetings
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• Build a strong culture of urgency, accountability, and results
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Sales, Customer & Headquarters Management

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• Oversee execution across grocery retail accounts in the Chicago market
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• Lead engagement with grocery headquarters and key decision makers
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• Support headquarters responsibilities as needed within the Chicago market
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• Ensure strong in-store presence, distribution gains, and promotional execution
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• Partner with customers to drive category growth and expand shelf presence
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P&L Ownership & Trade Spend Management

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• Own and manage the Chicago market P&L
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• Ensure profitable growth through disciplined financial management
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• Oversee trade spend planning, tracking, and ROI optimization
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• Ensure trade dollars are invested effectively to drive volume, distribution, and velocity
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• Monitor performance versus budget and adjust plans to maximize return on investment
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Retail Execution & Growth

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• Ensure consistent merchandising standards, demo execution, and in-store activation
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• Drive execution of key promotional programs and initiatives
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• Monitor store-level performance and adjust tactics to improve velocity
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• Identify new opportunities for distribution and incremental growth
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Business Planning & Reporting

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• Track and report weekly performance against sales, profitability, and execution targets
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• Partner with leadership on forecasting, promotional planning, and market strategy
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• Provide insights on competitive activity and market trends in the Chicago area
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Qualifications

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• 5+ years of experience in CPG sales, retail, or food distribution (preferred)
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• Proven leadership experience managing field sales or retail teams
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• Strong understanding of grocery retail, headquarters selling, and P&L management
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• Experience managing trade spend and promotional ROI
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• Ability to drive execution in a fast-paced, competitive market
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• Strong communication, coaching, and organizational skills
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Success Measures

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• Sales growth across Chicago retail accounts
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• Improved distribution and shelf presence
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• Effective trade spend ROI and P&L performance
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• Strong execution of merchandising and demo programs
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• High-performing, accountable field team
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V&V Supremo Foods is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. We are committed to providing a fair and inclusive environment where all employees and applicants have equal opportunities to succeed