Marketing Lead

At Musicow US, we are a diverse group of music enthusiasts, tech innovators, savvy investors, and dedicated team players. We believe that each individual talent brings our collection to new heights. Our values are centered around four core principles: Passion for Music: Music is at the heart of everything we do. While technology and trends may change, our love for great artists and songwriters will remain constant. Global Reach, Local Knowledge: Music is a universal language. We strive for success through communication and collaboration, and it can come from anywhere and reach everywhere. Innovation and Vision: We strive to push the boundaries and create the future through insightful information and imaginative thinking. Empowered by Diversity: Like the music we serve, we believe that our differences make us stronger. At Musicow, every talent can find a place to belong and grow their career. At Musicow, promoting Diversity, Equity, and Inclusion is integral to our culture. We believe that fostering an inclusive workplace enhances contributions and growth opportunities for all. We encourage individuals from a wide range of backgrounds, including but not limited to age, gender, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other identity to apply. Join us and enjoy the best of both worlds - advance your career with a leading global music investment platform while retaining the creative freedom of a nimble independent. Job Title: Marketing Lead, Musicow US A Little Bit About Our Team Musicow is the world’s first platform to turn music copyrights into investable financial assets. We’ve launched a native mobile app powered by Security Token Offering (STO), allowing users to buy and trade fractional music rights just like stocks. Now expanding into the U.S. market, we’re seeking a proactive Marketing Lead who not only strategizes but also rolls up their sleeves to execute campaigns, optimize performance, and drive tangible results across brand, content, and user acquisition channels. This is a rare opportunity to define how an entirely new way of investing in music is introduced, understood, and embraced by U.S. audiences. You’ll help shape the cultural and financial narrative that transforms how everyday people engage with music — not just as listeners, but as stakeholders. What You’ll Do As a Marketing Lead at Musicow, you will be responsible for the following: Lead the development and execution of Musicow US’s comprehensive marketing strategy, covering brand, content, performance, user acquisition, retention, and community engagement Craft and communicate a clear narrative that simplifies and builds trust around a new form of music investment for mainstream U.S. audiences Drive integrated go-to-market plans for product launches, brand activations, and strategic partnerships to accelerate growth and brand awareness Define and track key marketing KPIs, optimizing marketing activations continuously to maximize impact and ROI Own multi-channel user acquisition and retention efforts including paid media, SEO, organic content, email marketing, social, and influencer campaigns Collaborate closely with product, design, engineering, and business leadership to align marketing messaging with product-market fit and customer insights Lead PR, thought leadership, and influencer outreach to position Musicow at the intersection of music, finance, and technology Build, mentor, and scale a high-performing marketing team, managing both in-house talent and external partners Be a proactive marketing leader who drives innovation, makes data-informed decisions, and fosters a collaborative, aligned team culture Requirements 7+ years of marketing experience, including 3+ years in a leadership role with responsibility for building and scaling marketing functions Demonstrated ability to bring entirely new products or categories to market and drive awareness, adoption, and engagement Deep experience across both brand storytelling and growth/performance marketing — with a clear track record of driving measurable results Strong content instincts and copywriting skills, able to translate complex concepts into relatable language for everyday users Highly analytical with hands‑off experience using data and experimentation to drive marketing decisions across media channels and marketing tech tools (e.g., main media channels, analytic tools (GA, MMP, etc.), CRM tools, etc.) Proven experience working cross‑functionally with product, design, and other stakeholders to align marketing initiatives with product strategy Preferred Qualifications Experience in fintech, STO/blockchain, or music/media industries Proven experience leading comprehensive marketing efforts, including brand building, content strategy, performance marketing, and growth initiatives Previous experience in startup environments with building and scaling marketing teams from zero to one Bilingual communication skills (Korean/English) a strong plus About Us We are a fintech platform that was founded in 2022 and is based in Beverly Hill, California, and our Musicow headquarters was founded in 2016 and is based in Seoul, South Korea. Benefits Comprehensive medical, dental, vision, and FSA options, as well as 100% coverage 100% 401(k) match on the first 10% of your contribution on eligible compensation Unlimited Paid Time Off (PTO) for exempt employees 11 Paid Holidays (including Juneteenth and Good Friday) Summer Fridays (between Memorial Day and Labor Day) #J-18808-Ljbffr