Principal UX Design, Agentic AI, Velocity Labs

We are seeking a customer-obsessed Principal User Experience Designer to define, articulate, and champion the future vision for product experiences within our AWS Agentic AI organization. In this role, you will excel at investigating, understanding, and designing experiences that solve complex customer problems through innovative solutions. Your passion is translating abstract concepts into solid design deliverables such as complex workflows, wireframes, user interface designs, interaction models, and prototypes. The ideal candidate approaches challenges with clarity and empathy, inspires others, and is driven to solve problems at a massive scale. As a hands-on creative leader, you will establish a vision and strategy, always putting the needs of our customers first. Key job responsibilities*Deliver complex design solutions where the product strategy may not be fully defined *Analyze customer problems and data to design delightful solutions at scale *Lead strategic alignment across teams using expertise in UX disciplines and processes *Create user-centered designs through research, analysis, and close collaboration with product and business partners *Rapidly prototype user flows, wireframes, mockups, and prototypes to conceptualize new initiatives *Communicate design work clearly to leadership and across different audiences *Apply systems-level design thinking to drive scalable solutions *Ship features from concept to design to implementation and through to roll-out and A day in the lifeIn this cross-functional role, you will collaborate with product teams, engineering teams, and executive leadership to identify and execute on opportunities. You will distill customer insights into actions that benefit the organization, serving as the voice of the customer with senior leadership. You'll be working within our Agentic AI organization, which is focused on developing autonomous AI systems that can handle complex workflows, make decisions, and solve problems with human-like reasoning capabilities. We're going beyond traditional chatbots to create more innovative solutions that drive efficiency gains. Operating as part of AWS, we build upon Amazon's core infrastructure to advance agent-based AI technologies that are already showing impressive results, such as saving thousands of developer years in code transformation through products like Amazon Q Developer. About the teamOur team is an AI-first team and we leverage AI-enabled tooling throughout the product lifecycle to enable us to deliver high quality products fast. Agentic AI drives innovation at the forefront of artificial intelligence, enabling customers to transform their businesses through AI solutions. We build and deliver the foundational AI services that power the future of cloud computing, helping organizations harness the potential of AI to solve their most complex challenges. Join our dynamic team of AI/ML practitioners, applied scientists, software engineers, and solution architects who work backwards from customer needs to create innovative technologies. If you're passionate about shaping the future of AI while making a meaningful impact for customers worldwide, we want to hear from you. Basic qualifications*12+ years of design experience *Available online portfolio demonstrating design work *Experience with best practices for User Interface Design, Information Architecture, and Interaction Design *Experience in life cycle design projects from design strategy through execution *Hands-on proficiency with design tools (Figma, Sketch, or similar) Preferred qualification *Experience providing and effectively communicating strategic and tactical recommendations based on data *Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision *Experience designing for enterprise software or developer tools *Experience with AI/ML products or complex technical domains *Track record of mentoring designers and elevating team capabilities *Experience working in fast-paced, ambiguous environments Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually