Brand Specialist - Sports Marketing

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight—where even the tiniest token can spark happiness and an enduring connection. About the Role: Sanrio is seeking a passionate, organized, and collaborative Brand Specialist, Sports Marketing to help grow our sports partnerships and bring Hello Kitty® and Sanrio characters to life through unforgettable fan experiences. The ideal candidate loves both kawaii culture and sports, and understands the power of fandom, community, and shared experiences. Reporting to the Brand Manager, Sports Marketing, this role supports the execution of marketing initiatives across professional and collegiate sports. From Hello Kitty Theme Nights and team retail collaborations to in-arena activations and integrated marketing campaigns, you'll partner with internal teams, licensees, and sports organizations to create engaging experiences that strengthen the Sanrio brand and connect with fans nationwide. What You'll Do: Support the Brand Manager, Sports Marketing, in the day-to-day management of sports partnerships, marketing initiatives, and cross-functional projects. Assist in planning and executing sports marketing partnerships across professional and collegiate sports, including the NBA, MLB, NFL, NHL, MLS, WNBA, NWSL, and other strategic sports organizations. Manage day-to-day communication with sports partners, licensees, and internal stakeholders while tracking deliverables and contractual obligations. Coordinate Hello Kitty Theme Nights, promotional campaigns, partner meetings, and game-day activations from planning through execution. Manage project timelines, meeting agendas, status reports, and post-event recap presentations. Partner with sports teams to ensure all marketing initiatives, promotional materials, and activations align with Sanrio's brand guidelines and licensing requirements. Manage the creation, routing, tracking, and approval process for marketing assets, including: Promotional materials Advertising Co-branded assets Support team retail initiatives, promotional giveaways, concessions, and fan engagement activations that enhance the overall game-day experience. Collaborate cross-functionally with Licensing, Retail, PR, Events, Creative, Legal, Sales, and other internal teams to deliver seamless fan experiences. Monitor campaign performance, compile post-event recaps, and identify insights and best practices for future partnerships. Research sports industry trends, fan behavior, and partnership opportunities to help grow Sanrio's sports marketing portfolio. Travel as needed to support partnership meetings, game-day activations, and sports marketing events. 2-4 years of experience in brand marketing, sports marketing, partnerships, licensing, experiential marketing, or event marketing. Strong project management and organizational skills with the ability to manage multiple projects simultaneously. Excellent written, verbal, and presentation skills. Experience collaborating with cross-functional teams and external partners. Exceptional attention to detail with strong follow-through and time management skills. Ability to thrive in a fast-paced, collaborative environment. Passion for Sanrio, sports, fan engagement, and brand storytelling. *Please note that this is a hybrid position. MUST have your own transportation and be able to come into our Torrance office at least two days per week. Actual daily schedule to be determined by the Manager. Salary: $70,000.00 - $75,000.00 per year #J-18808-Ljbffr Sanrio, Inc.