Program Manager / Product Manager

Program Manager / Product Manager

Location Dallas TX 3 days Onsite every week Duration: 12 months MoI: Video

Job Summary: We are seeking an experienced and visionary Program Manager to lead a multi-year marketing technology transformation program. This strategic role will drive the vision, planning, execution, and adoption of an integrated MarTech ecosystem that powers personalized, data-driven marketing across all channels. You will be responsible for orchestrating a complex, enterprise-scale program at the intersection of marketing, data, and technology, ensuring all solutions meet rigorous corporate standards and deliver measurable business impact.

Key Responsibilities

• Strategic Vision & Leadership
  • Define and champion the strategic roadmap for the MarTech transformation, aligning technology investments with long-term business and marketing goals.
  • Serve as the primary leader for the program, collaborating for design and delivery with cross-functional teams and stakeholders.
• End-to-End Program Execution
  • Lead the planning and execution of the entire program lifecycle, from initial business case development to platform integration, testing, and deployment.
  • Develop and manage the master program plan, including timelines, budgets, resource allocation, and risk mitigation strategies.
  • Ensure all program deliverables are completed on time, within budget, and to the highest quality standards.
• Technology & Platform Integration
  • Oversee the architecture and integration of a complex MarTech ecosystem, including CDPs, PDS, marketing automation platforms, real time modeling, analytics tools, and personalization engines.
  • Ensure the technology stack is scalable, secure, and enables a seamless, data-driven customer experience.
• Stakeholder & Vendor Management
  • Build and maintain strong relationships with business partners Marketing, IT, Data Science, and other business units to ensure alignment and drive collaboration.
  • Act as the central point of communication, providing regular, transparent updates on program status, risks, and successes to executive leadership.
  • Manage relationships with external vendors, and implementation partners to ensure they meet contractual obligations and performance targets.

• Adoption & Change Management
  • Develop and execute a comprehensive change management and adoption plan to ensure marketing teams are trained and enabled to fully leverage the new technology and capabilities.
  • Partner with marketing operations to redefine workflows and processes that capitalize on the new integrated ecosystem.
• Governance & Standards
  • Ensure all technology implementations and data practices adhere strictly to all VZ standards for security, privacy, and brand safety.

Required Qualifications & Skills

• Experience: A minimum of 10-12 years in program management, with at least 5 years of proven experience leading large-scale, multi-year technology transformation programs at an enterprise level.
• Domain Expertise: Deep experience operating at the intersection of marketing, data, and technology. A strong understanding of modern marketing principles and the technologies that enable them.
• MarTech Knowledge: In-depth knowledge of the MarTech landscape, including Tealium/Adobe/Salesforce CDPs, marketing automation, personalization tools, analytics platforms, and CRM systems.
• Leadership: Demonstrated ability to lead and influence large, cross-functional teams in a complex, matrixed organization.
• Strategic Thinking: Proven ability to translate business strategy into a tangible technology roadmap and an executable program plan.
• Financial Acumen: Experience managing multi-million dollar program budgets and building compelling business cases for technology investments.
• Education: Bachelor's degree in Business, Technology, Marketing, or a related field.

Preferred Qualifications

• MBA or other advanced degree.
• Program Management Professional (PgMP), PMP, or equivalent certification.
• Experience with Agile or Scaled Agile Framework (SAFe) methodologies for large-scale program delivery.
• Direct experience in the telecommunications, media, or technology industries.
• Experience leading a transformation program involving a major Customer Data Platform (CDP) implementation.