Media Relations Specialist

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do. We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day. The Media Relations Specialist serves as a trusted brand contact for consumer media, developing and fostering relationships to drive positive coverage and increase awareness for key product launches and brand initiatives. In addition, they also will serve as a team subject-matter expert on products and support collaboration and short-, mid- and long-term planning efforts. Responsibilities Develop written public relations materials, including fact sheets, press releases and pitches. Facilitate outgoing pitches and incoming media inquiries via public relations inbox. Responsible for the end-to-end product sampling, mailer and media seeding process, from creative concept through execution, ensuring every touchpoint reflects Bath & Body Works’ brand standards and creates memorable experiences for media and creators. Develop fresh, newsworthy PR concepts and creative storytelling ideas that elevate product launches and drive earned media opportunities. Maintain relationships with external vendors, production partners and agencies to deliver best-in-class mailers, sampling programs and PR experiences. Support ongoing media coverage audits, distributing updates to cross-functional partners and/or leaders as necessary. Support the execution of press events and experiences; participate as a representative of the PR team. Partner closely with Social, Influencer, Marketing, Merchandising and International teams to ensure integrated communications planning and consistent storytelling across channels. Develop a deep understanding of the product innovation pipeline, launch calendar and business priorities to proactively identify compelling storytelling opportunities. Work hand-in-hand with key partners as situationally appropriate in pursuit of assigned priorities and initiatives. Bring curiosity, creativity and an editor’s approach to identifying stories that will resonate with consumers, media and other collaborators. Qualifications 2–4 years of PR experience in-house or at an agency; experience in beauty, consumer goods, fashion or retail preferred. Excellent written and verbal communication skills. Strong creative instincts with a passion for consumer products, storytelling and earned media. Experience developing product mailers, gifting programs, media events, or brand activations preferred. Exceptional project management skills running multiple launches and handling competing priorities simultaneously. Highly organized and very agile, efficient, and diligent, with a bias toward action and proactive ownership. Collaborative attitude and a proactive approach to work, with the ability to build strong partnerships across functions. Proficient in Microsoft Office (Word, Excel and PowerPoint) with a working knowledge of PR tools (e.g., Meltwater, Cision/PR Newswire, Muck Rack, Critical Mention). Interest in new technology and potential future application for communications (e.g., design tools, AI and new vendor capabilities). Education Bachelor's degree or equivalent experience Core Competencies Drives Results Action Oriented Collaborates Decision Making Nimble Learning Benefits Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include: Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office. No-cost mental health and well-being support through our Employee Assistance Program (EAP). 401(k) with company match and Associate Stock Purchase Program with discount. Opportunity for paid time off, paid parental leave and access to family building benefits. Home, auto and pet insurance and a company-provided Care.com subscription. Tuition reimbursement and scholarship opportunities for post-secondary education. Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love. Visit bbwbenefits.com for more details. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all vacancy/vacancies are filled. #J-18808-Ljbffr