Marketing Communications Specialist

This role is responsible for developing the brand, driving demand, and building a scalable marketing engine that supports both branch-level growth and national expansion—including our rapidly growing Professional Division . We are looking for someone who can think like a strategist and execute like an operator —someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment. What You’ll Build A centralized marketing function aligned with sales and branch operations A clear brand voice and positioning across all divisions Lead generation systems (digital, outbound, and local market support) Marketing support for national accounts and enterprise clients Tools, reporting, and analytics to measure ROI and performance Key Responsibilities Develop and execute a company-wide marketing strategy aligned to revenue goals Build, hire, and lead a high-performing marketing team over time Establish brand positioning across light industrial, professional, and executive services Partner with executive leadership to align marketing with business priorities Demand Generation & Growth Drive new client acquisition through targeted campaigns and outbound strategies Build scalable lead generation funnels (digital + field support) Support branches with local market growth initiatives Partner with sales teams to improve conversion and pipeline velocity Recruitment Marketing Develop strategies to attract high-volume and professional talent Improve candidate flow through job marketing, social, and digital channels Build employer branding initiatives to position a top workplace Brand, Content & Digital Presence Own and evolve the brand identity and messaging Oversee website, SEO/SEM, social media, and content strategy Develop sales collateral, pitch decks, and client-facing materials Ensure consistent messaging across all markets and divisions Analytics & Performance Implement tools and dashboards to track marketing ROI and campaign performance Analyze data to optimize spend, channels, and conversion rates Report on key metrics, including leads, cost per lead, and revenue impact What We’re Looking For 5–10+ years of experience in marketing leadership , preferably in staffing, recruiting, or B2B services Proven experience building or scaling a marketing function or team Strong background in demand generation, digital marketing, and brand development Ability to operate both strategically and tactically (this is a roll-up-your-sleeves role) Experience supporting sales-driven organizations Strong communication, leadership, and execution skills What Success Looks Like Increased qualified leads and client acquisition Improved candidate flow and recruiting efficiency Strong, consistent brand presence across markets A built-out, scalable marketing team and infrastructure Measurable impact on revenue growth Competitive base salary + performance-based incentives Full benefits package (health, dental, vision, 401k) Opportunity to build and lead a national marketing function High visibility with executive leadership Clear path for growth as the company scales #J-18808-Ljbffr