School Enrollment and Marketing

Recruitment / Marketing Coordinator

About Hyde Leadership Charter School

Hyde is built on the belief that every person has a unique potential and larger purpose in life, and character growth is key to exposing that potential and purpose. Hyde maintains a student-centered culture that motivates character development and emphasizes curiosity, courage, concern, integrity and leadership. Our goal is to prepare children for college and beyond, and to live their lives according to standards of personal excellence. We believe in order to provide the best possible education for our young leaders, we as educators need to be in a continuous growth process. Working at Hyde-Brooklyn is a unique and rewarding experience because our staff receives both professional development and participates in their own self-discovery process through the Hyde process of journaling, facilitated discussion, workshops, and seminars.

Essential Duties and Responsibilities

Recruitment
• Review, support and implement the marketing plan
• Create and distribute marketing materials, ads, and mailings to local neighborhoods, community centers, daycares, etc.
• Represent the schools at student and staff recruitment fairs
• Plan, prepare for, and conduct open houses
• Participates in the development of student recruitment and retention plans, strategies, and written materials.
• Continuously assess student application, enrollment conversion, and attrition data trends to inform school enrollment targets and regularly report out key data to various key stakeholders
• Generate monthly updates for the company's leadership about upcoming recruitment marketing initiatives
• Communicate regularly with the Human Resources department to get a clear view of the company's hiring needs and organizational goals
• Work closely with the Human Resources department to develop creative ways for addressing recruitment challenges
• Research marketing and advertising trends in the staffing industry
• Manage the staff interview process

Enrollment
• Collaborate with school operations team members to manage the student application, lottery and waitlist management platform
• Gather and prepare student enrollment information and paperwork (parent handbook, presentation)
• Maintain the school's waiting list for admission and enrolls new students in compliance with the charter law and other
• Plan student enrollment process, i.e. orientation, interviews, open houses
• Set student enrollment dates
• Create and conduct post-enrollment parent engagement plans
• Monitor student enrollment numbers
• Prepares reports, and proposals, and responds to inquiries from students and
• Ensures compliance with student confidentiality laws
• Provide support to ensure that all new employees receive the proper onboarding materials

Skills and Characteristics
• Ability to communicate and collaborate effectively with colleagues, families and students
• Be a team player
• Display maturity, humility, strong work ethic, follow-through, sense of humor, willingness to respond positively to feedback and a "roll-up-my-sleeves" attitude.
• Strong organizational skills.
• Mastery of and enthusiasm for subject matter
• Show commitment to character development and family partnerships


Requirements
• Attend the annual Hyde 101 Training
• Demonstrated success working in an urban school setting
• Bachelor's degree from an accredited college or university