Head of Recruitment Marketing - Remote

About Primer Primer is a growing network of K-8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. A culture that takes kids seriously as learners and leaders.
Primers shaped the first 200 years of American children. About the role We're hiring a Market Manager in Houston, Texas: a high impact role that serves as Primer's leader within a market and reports to the Texas General Manager. You'll be accountable for the growth and educational operations of Primer in Houston, Texas.
And finally, because this role is brand new, you'll have an opportunity to help design the role, build playbooks, and influence what success looks like for future hires.
You might spend your morning working with the real estate team to evaluate a new location, your mid-day modeling active monitoring for new Primer Leaders and providing live feedback, your afternoon re-designing the pickup/drop-off plan for an existing campus, and your early evening hosting an Open House at a new campus.
Responsibilities Ensure Primers across Houston, Texas are meeting the Primer standard across all dimensions, from the academic program to campus operations.

Partner with real estate, education, operations, marketing, and admissions teams to ensure the success of every Primer within a region of Houston, Texas.

Drive student growth by testing new local strategies. When they work, you'll help playbook the ideas so they can be leveraged in every city.

Own many of Primer's local relationships, including families and leaders in the education community.

You can execute at a fast pace while holding a high bar for quality. Must have experience in education leadership, ideally within a physical school environment as a Superintendent, Assistant Superintendent, or Principal.

Past accountability to aggressive growth, revenue, margin, and expansion targets.

Experience disrupting the status quo - either with new school models, new policies, or something else that removes constraints and drives innovation.

Why this role may not be a fit You do your best work in structured environments. You'll be writing it while strategy shifts and priorities evolve around you. You prefer a fully remote, hands off environment. Evenings, weekends, and nontraditional hours — Travel and attendance to open houses, school events, parent meetings — are part of the rhythm, not the exception.

In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission.