Hospitality Marketing & Creative Manager

Job Description

Job Description

Hospitality Marketing & Creative Manager

Company: Highway West Vacations

Location: Madison, New Hampshire
Employment Type: Full-Time, In Person (* Hybrid will be considered if candidate resides within a 3-hour drive of the property)

Reports to: VP of Marketing

Benefits: We offer a competitive compensation package based on experience and qualifications, along with fully company-paid employee health insurance, vacation and sick leave, paid holidays, and life insurance for full-time employees! Every employee gets access to exclusive discounts just for being part of the team!

About the Role

We are seeking a highly creative and driven Marketing Manager with a strong design background to help lead the next chapter of four iconic, family-owned New Hampshire destinations: King Pine Ski Area, Purity Spring Resort, Danforth Bay Camping & RV Resort, and Camp Tohkomeupog. Deeply rooted in tradition and community, these properties are entering an exciting period of growth, modernization, and brand evolution - while staying true to the values that have defined them for generations. The ideal candidate is equal parts project manager, content creator, and brand ambassador. You’ll play a key role in elevating our digital presence, deepening guest connection, and bringing timeless experiences to life through modern marketing.

What You’ll Do

Brand, Strategy & Storytelling

• Support the development and execution of integrated marketing campaigns across social, digital, email, print, and on-property channels
• Help evolve brand storytelling while honoring the heritage, personality, and community roots of each destination
• Stay inspired by hospitality, lifestyle, and design trends to inform creative direction and brand growth

Social Media & Brand Ambassador

• Serve as a social media brand ambassador, representing the spirit, voice, and guest experience of each property
• Create and publish weekly original content (photos, videos, reels, stories, and captions) that captures seasonal energy and authentic moments
• Engage with guests, followers, and partners to foster community and brand loyalty
• Track performance and adapt content strategies to grow reach, engagement, and connection

Creative & Content Production

• Design and produce polished, on-brand marketing and promotional assets in-house
• Coordinate and assist with photoshoots, lifestyle content, and creative projects across all properties
• Build relationships with influencers, collaborators, and local partners aligned with our brand values

Website & Digital Presence

• Manage and update WordPress websites, ensuring timely promotions, visual freshness, and accurate seasonal content
• Support landing pages, announcements, and SEO-friendly updates to enhance the digital guest journey

Email Marketing & Promotions

• Develop engaging email campaigns that inform, inspire, and drive bookings
• Support promotional planning including offers, events, and seasonal messaging
• Track email performance and collaborate with team members on optimization strategies

What We’re Looking For

• 1 to 4 years of marketing experience, ideally within hospitality, lifestyle, ski, tourism, or related industries
• Strong command of social media tools, analytics, and content scheduling platforms
• Hands-on experience managing WordPress websites or similar
• Experience developing email marketing and promotional content
• Design expertise using Adobe Creative Suite, Canva, or similar tools
• Exceptional attention to detail with the ability to produce high-quality work independently
• Strong written and verbal communication skills
• Highly organized, collaborative, and energized by managing multiple creative projects

HWV Hospitality Services Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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