Marketing Data Analytics Manager

Global Electronics Association, the global trade association for the electronics manufacturing industry, seeks a DATA ANALYTICS MANAGER in our Marketing Department. The Data Analytics Manager establishes an organization-wide marketing measurement approach and turns member, customer, campaign, web, revenue, and pipeline data into practical insights. This role equips Product Marketing, Digital Campaigns, and Marketing leadership to clarify performance, answer strategic questions, and take informed action across established and emerging business lines.

RESPONSIBILITIES

• Define and maintain the marketing measurement framework across established and emerging business lines; establish success measures before campaigns launch.
• Build and maintain member and customer intelligence by segment, region, engagement level, lifecycle stage, and observed behavior.
• Partner with Product Marketing Leads to develop portfolio-specific audience intelligence and support segmentation, member journey, and go-to-market decisions.
• Interpret campaign and program performance for Product Marketing and the Digital Campaign Manager; identify what is working, what is not, and what should change.
• Design and execute research supporting voice of customer, thought leadership, audience understanding, and market-development priorities; engage vendors and partners as needed.
• Track marketing contribution to member acquisition, retention, event attendance, product revenue, and pipeline outcomes.
• Own web and traffic analytics and connect digital behavior to campaign, content, and business outcomes.
• Define data and reporting requirements with Marketing Operations and IT; improve data accessibility, consistency, and fitness for analysis.
• Create concise dashboards and decision-ready analyses that pair performance data with interpretation and recommended action.
• Establish prioritization standards for analytics requests so the function focuses on questions with the greatest strategic value.

REQUIREMENTS

• Bachelor’s degree in analytics, marketing, business, economics, statistics, information systems, or a related field, or equivalent professional experience.
• Progressive experience in marketing analytics, customer or member intelligence, business intelligence, or a closely related discipline. Demonstrated ability to create measurement frameworks, define meaningful KPIs, and translate analysis into decisions.
• Experience in a trade association, membership organization, B2B environment, electronics or manufacturing ecosystem, or globally distributed organization. Experience with segmentation, attribution, lifecycle analysis, survey research, or original research design preferred.
• Experience analyzing campaign, web, CRM, customer/member, revenue, and pipeline data from multiple sources.
• Strong data visualization and presentation skills for nontechnical stakeholders.
• Strong analytical judgment, attention to data quality, and ability to prioritize competing requests.
• Working knowledge of CRM (Salesforce or HubSpot), marketing automation, web analytics, business-inteliigence tools, SQL, spreadsheet modeling, and dashboarding environments.

The Global Electronics Association is an Equal Opportunity Employer offering a competitive salary of $100K and excellent employee benefits. The Association has a hybrid work environment. Position reports to the Bannockburn, IL office.

Please send resume and cover letter to e-mail: View email address on click.appcast.io

Subject line should say: DATA

The Global Electronics Association, formerly known as IPC, is the leading voice of the $6 trillion global electronics industry. Since 1957, we’ve supported the growth and success of more than 3,000 member companies across the electronics supply chain, from design and printed boards to advanced packaging, assembly, and testing.

As a member-driven organization, we deliver internationally recognized standards, trusted certification programs, workforce education, market intelligence, and public policy advocacy to strengthen and advance the global electronics ecosystem. Our mission is to enable better electronics for a better world through smarter collaboration, resilient supply chains, and shared innovation.

With global headquarters in Bannockburn, Illinois, the Global Electronics Association has operations in Belgium, China, Germany, India, Japan, Korea, Malaysia, Mexico, Taiwan, and the United States and a presence across dozens more countries to support its members.