Insights Manager

Job Description

The Role

The Insights Manager is a flexible consumer insights partner who supports projects across brands, categories and business needs. The role is expected to provide primary support for Blue Bunny and Blue Ribbon Classics while flexing to other brands and categories as work requires, including brands such as Nutella Ice Cream, Kinder Ice Cream, Bomb Pop and Halo Top. This role plans, manages and translates consumer learning into clear recommendations that help teams make better decisions across innovation, product, packaging, communication and brand growth work.

What You’ll Do

• Provide flexible consumer insights support across brands, categories and projects, with expected heavier support for Blue Bunny Ice Cream while also flexing to brands such as Nutella Ice Cream, Kinder Ice Cream, Bomb Pop, Halo Top, Trolli Gummi Pop as needed.
• Operate as a practical insights generalist who can quickly understand the business question, recommend the right research approach and move work forward without needing extensive direction.
• Independently manage end-to-end research projects, including learning plan development, vendor briefing, methodology selection, timeline management, analysis, synthesis and stakeholder readouts.
• Apply a broad range of qualitative and quantitative research techniques across innovation, product, packaging, brand and communications work.
• Qualitative experience should include methods such as focus groups, in-depth interviews, online communities, ethnographies, consumer immersions, shop-alongs, innovation workshops and concept co-creation.
• Quantitative experience should include methods such as concept testing, product testing, claims testing, pack testing, advertising and creative testing, segmentation, attitude and usage studies, surveys, TURF, conjoint or discrete choice where appropriate.
• Partner closely with Sensory, Brand and Innovation teams to connect consumer understanding with product experience, concept fit, claims, pack communication and go-to-market decisions.
• Translate research findings into concise implications, recommendations and next steps that help teams make decisions, not simply understand results.
• Bring strong manufacturer-side business judgment, ideally from CPG, food, beverage, frozen, snacking, dessert or other consumer-led categories.
• Prioritize and manage multiple projects at once across brands and workstreams, balancing urgency, business impact, available budget and stakeholder needs.
• Proactively surface tradeoffs, risks and resourcing constraints with insights projects when demand exceeds capacity and recommend practical sequencing or scope adjustments.
• Take initiative to identify where consumer learning is needed, where existing learning can be leveraged and where a faster or lighter approach is sufficient.

What You’ll Bring

• Six or more years of experience in consumer insights, market research, brand strategy, innovation research or a related CPG insights role; manufacturer-side experience required.
• Bachelors Degree in Market Research, Consumer Sciences, Psychology, Marketing or Business; Masters degree a plus.
• Proven ability to manage multiple research projects simultaneously, prioritize competing needs and keep work moving independently in a fast-paced environment.
• Hands-on experience with creative and innovation research, including concept, product, packaging, naming, claims, advertising and communication learning.
• Strong working knowledge of qualitative and quantitative research methods, including focus groups, IDIs, online communities, ethnographies, concept testing, product testing, pack testing, creative testing, segmentation, A&U, MaxDiff, TURF, conjoint or related approaches.
• Self-starter with strong initiative, sound judgment and comfort working through ambiguity; able to clarify the business question and recommend a practical path forward.
• Ability to synthesize consumer, sensory, category and business inputs into clear recommendations for brand and cross-functional teams.
• Strong project management, vendor management, communication and collaboration skills.

The base pay range for this position is $115,000 to $162,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

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