Campaign Management Marketing Analyst

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

Campaign Execution:

• Internal Outreach: Coordinate and execute internal communications to promote campaign initiatives and drive engagement among Aon colleagues.
• Outbound Campaign Element Creation & Distribution: Design and distribute outbound marketing materials, including emails, newsletters, and digital collateral, to targeted audiences.
• Collateral Creation & Distribution: Develop, update, and disseminate marketing collateral (brochures, presentations, case studies) to support sales and client-facing teams.
• Social Media Campaign Design & Execution: Plan, create, and manage social media campaigns across platforms (LinkedIn, Twitter, etc.), ensuring alignment with brand messaging and business objectives.
• Program Management: Program manage all aspects of each marketing campaign, including leading both internal teams and external partners to ensure timely and successful execution - particularly with Aon Business Services on creative support.

Marketing Attribution Tracking:

• Implement and manage systems to accurately measure and analyze the effectiveness of marketing channels and campaigns, providing actionable data to optimize marketing ROI.

Lead Segmentation & Optimization:

• Develop and regularly refine segmentation of new leads and existing clients within Eloqua, Dispatch/Deal Cloud, ensuring targeted and effective marketing efforts.
• Align and optimize lead enrichment data from AonConnect, Eloqua, DealCloud and Zoominfo for targeted outbound campaigns.

Revenue Tracking:

• Collaborate with sales and finance teams to track marketing-driven revenue, ensuring accurate attribution and reporting of campaign impact on business growth.

Internal Communications Leadership:

• Lead internal communications for all metrics, ROI reporting, and quarterly strategic updates to ensure transparency and alignment across teams utilizing the Global Wall and relevant databases in Sharepoint.

Sales Enablement Collaboration:

• Liaise with the Sales Enablement team to develop net new outbound target prospect leads across Private Equity, Corporate, and Advisor accounts.

Digital Asset Performance:

• Collaborate with Aon's digital team to optimize the performance of all AMATS digital assets (websites, landing pages, etc.).

Skills and experience that will lead to success

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing analytics or campaign management, preferably in professional services or financial services.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Strong analytical skills with experience in marketing attribution and revenue tracking.
• Experience with CRM and marketing data platforms such as Dispatch and Deal Cloud.
• Excellent communication, organizational, and project management abilities.
• Experience designing and executing multi-channel campaigns, including social media.
• Ability to lead cross-functional teams and manage multiple projects simultaneously.

For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.

Aon is not accepting unsolicited resumes from search firms for this position. If you are a search firm, you will not be compensated in any way for your submission of a candidate, even if Aon hires that candidate.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Pay Transparency Laws

The salary range for this position (intended for U.S. applicants) is $73,000 - $85,000 annually. The actual salary will vary based on applicant's education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant's geographic location.

The salary range reflected is based on a primary work location of New York, New York. The actual salary may vary for applicants in a different geographic location.

This position is eligible to participate in one of Aon's annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.

Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon's discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts,employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

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