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Area Director- Western PA

$70k

Crunch - Rocklin

Area Director Of Western PA

The Area Director of Western PA is a boots-on-the-ground leader who brings fire to the front lines of our clubs. They are obsessed with execution and operate with urgency, clarity, and compassion. This role bridges operations and sales, ensuring our systems are followed, our people are coached, and our members are wowed. Area Directors are performance mentors with high standards and even higher expectations for themselves and their teams.

Key Responsibilities:

  • Drive Sales Execution
  • Build Operational Excellence
  • Develop Leaders
  • Champion Performance & Growth
  • Activate Outreach & Local Momentum
  • Communication, Report, and Elevate

What You Bring to the Table:

  • 5+ years leading multi-unit teams in fitness, hospitality, or retail with proven results.
  • Mastery of membership sales, CRM systems, PT program integration, and field coaching.
  • Traveling (up to 90%) with passion for driving club-by-club excellence.
  • A heart for mentoring, a head for business, and the hunger to win.

You'll Be Measured By:

  • % of clubs hitting key revenue targets
  • Sales system compliance and execution
  • PT Appointment %, Show %, and PT conversion rates
  • Staff retention, development, and promotional bench growth
  • Lead generation, outreach effectiveness, and local engagement wins

Compensation: $70,000.00 per year

Fitness Growth Capital (FGC) is looking for high-energy, positive, and passionate people who are ready to bring the vibes, build a career, and make an impact. Want to combine work, fitness, and fun? You're in the right place. At FGC, this isn't just a jobit's your chance to grow, level up, and be part of something bigger. We're all about creating an environment where you can be yourself, push your limits, and have a team behind you every step of the way. We live and breathe a "No Judgments" cultureinclusive, supportive, and built for everyone. No matter where you're starting from, you belong here. Our teams are made up of people who lift each other up, celebrate wins together, and bring energy every single day. And let's be realwe like to have fun while doing it. Our clubs are packed with state-of-the-art equipment, high-energy group fitness classes, and next-level amenities like HydroMassage, tanning, and recovery spaces that keep both our members and our team feeling their best. It's serious fitness without taking ourselves too seriously. At FGC, you won't be left on your own. You'll get real coaching, real support, and real opportunities to grow. Whether it's your first step into fitness or your next big leadership move, we're here to help you build something you're proud of. We're not just building gymswe're building strong teams, great careers, and an environment people love being part of. If you bring the energy, we'll bring the opportunity.

Let's grow. Let's have fun. Let's get to work.

Crunch Fitness
Vacancy posted 3 days ago
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