Senior Analyst - Marketing Operations & Channel Health

Job ID: 26011428Posted: 2026-07-27Location: New York, NY, United States; Atlanta, GA, United StatesSalary: $78000 - $124750 annually + bonus + benefitsJob Function: MarketingSchedule: Full timeShift: DayWorkplace: HybridCareer Area: MarketingCompany: American ExpressDescriptionAmerican Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. The Small Business Marketing (SBM) team is responsible for driving growth across the Small Business portfolio by acquiring new customers and deepening relationships with existing ones across our Card, Business Line of Credit, and Banking products. The organization is comprised of the Prospect, Customer Growth, Customer Activation, Customer Engagement, and Co-brand Marketing teams, working together to deliver innovative marketing strategies and exceptional customer experiences.Within this organization, the Customer Activation team is focused on helping small businesses unlock the full value of their products through fast, simple, and effective marketing experiences — from day one and throughout their lifecycle. The Marketing Automation and Enablement team plays a critical role in enabling these experiences by building and scaling the marketing capabilities, operational processes, and technology solutions required to deliver high-impact activation communications across Banking, Lending, and Card portfolios. The Sr. Analyst, Marketing Operations & Channel Health plays a pivotal role in ensuring the operational excellence, governance, and health of the email marketing channel. This role is responsible for leading end-to-end operational processes, monitoring and improving channel health, and driving governance across the email marketing channel. This individual will partner closely with Marketing, Email Development, Product, Risk, and Control Management teams to ensure seamless campaign execution, minimize operational risk, and support the continued scalability of the email channel.Success in this role means delivering accurate, timely email campaigns, proactively identifying and resolving operational issues, and continuously improving the health and governance of the email channel through cross-functional collaboration and process optimization. This role is ideal for someone who enjoys solving operational challenges, improving processes, and leading cross-functional initiatives that drive operational excellence.ResponsibilitiesOwn day-to-day operational processes supporting the email marketing channel, ensuring campaigns are executed accurately, efficiently, and in accordance with established governance standardsManage Jira workflow and operational intake, ensuring requests contain complete information, are appropriately prioritized, and move efficiently through productionMaintain and improve email channel health by maintaining email inventory, owning proactive email monitoring alerts, leveraging Voice of Customer insights to identify trends and improve the customer experience, and managing team scorecard to provide visibility into operational performance Support channel governance by owning channel controls and testing procedures, maintaining the email quality assurance checklist, managing governance standards for shared email assets such as email headers and footers and serving as documentation champion to ensure processes and documentation remain complete, and accessible. Lead initiatives that improve channel health and operational performance, including workflow optimizations, team retrospectives, platform issue management, and continuous process and quality improvementsQualificationsMinimum Qualifications:3+ years of experience in marketing operations, campaign execution, email marketing, or marketing program managementExperience effectively partnering across Marketing, Development, and Product within a cross-functional environment Demonstrated ability to independently lead operational initiatives, improve workflows and influence cross-functional stakeholders to drive process improvement, while maintaining exceptional attention to detail and execution qualityExperience using workflow management tools such as Jira to manage work intake, execution, and prioritizationAbility to think in systems and develop effective operational processes that meet the needs of cross-functional stakeholdersStrong project management, organizational, and communication skills with the ability to manage multiple priorities in a fast-paced environment Preferred Qualifications:Experience supporting email channel operations, channel health monitoring, or product supported initiativesWorking knowledge of Salesforce Marketing Cloud or a similar marketing automation platform Proficiency with managing quality assurance, testing, operational controls, or production support processesFamiliarity with Voice of Customer (VOC) analysis, operational metrics, or channel health reportingEmployment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions. About the TeamAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.