Senior Digital Marketing Measurement Analyst

Senior Digital Marketing Measurement Analyst

The Senior Digital Marketing Measurement Analyst will be responsible for leading the measurement and analytical support of web marketing initiatives across campaigns, regions, and traffic sources. This role combines deep expertise in web analytics and marketing technologies with strong business acumen to help the Marketing team scale efficiently and make data-driven decisions.

You will act as both a technical owner of the web measurement framework and a strategic partner to Marketing — translating complex data into actionable insights, identifying growth opportunities, and proactively pushing campaigns forward.

This role requires hands-on experience with digital marketing & analytics tools, advertising platform integrations, attribution models, and BI tools, along with the ability to independently drive analysis and optimization initiatives.

Challenges You'll Meet

• Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources, delivering clear insights on performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV.
• Develop and maintain a scalable web measurement framework, ensuring accurate tracking and attribution.
• Configure and validate conversion tracking for advertising platforms (Google Ads, Meta, TikTok, etc.).
• Analyze multi-channel user journeys and apply attribution models (First Click, Last Click, Time Decay, Data-Driven).
• Identify growth opportunities by uncovering non-obvious correlations between marketing metrics, behavioral data, and regional performance.
• Collaborate closely with Marketing to influence media budget allocation and campaign strategy.
• Design and execute A/B tests to improve conversion rates and marketing efficiency.
• Ensure data accuracy, consistency, and integrity across all marketing tools and reporting systems.

Tasks

• Evaluating web performance by campaigns, regions, countries, devices, and traffic sources.
• Setting up and maintaining tracking plans, events, goals, and funnels.
• Managing tags, triggers, and variables in GTM (client-side and server-side when required).
• Supporting technical integrations between websites and advertising platforms (pixels, server-side events, conversion APIs).
• Conducting behavioral analysis (user flows, drop-off points, micro-conversions).
• Analyzing the impact of creatives, landing pages, and traffic quality on conversion performance.
• Supporting Marketing in campaign planning with data-driven recommendations. Automating reporting processes and improving MarTech stack efficiency.