Senior Marketing Analyst

Supporting the execution of the Card Application marketing strategy, the full-time Senior Marketing Analyst will optimize application funnel performance for Small Business Card Members by analyzing customer behavior and recommending improvements in a hybrid work environment. Key responsibilities Execute a test-and-learn roadmap, including A/B tests and journey enhancements, in collaboration with Product and Analytics teams Track and report on key performance metrics, providing insights on application starts, submissions, conversion rates, and drop-off points Partner cross-functionally with Product and Tech to support the delivery of application enhancements and new features Required qualifications 2+ years of experience in marketing, digital marketing, analytics, or related fields Analytical mindset with the ability to interpret data and translate findings into actionable insights Strong organizational, collaboration, and project management skills Detail-oriented with a focus on executional excellence and accuracy