TDM Marketing Specialist

Job Description

Job Description

Description

Alta Planning + Design is seeking a TDM Marketing Specialist II or III to support the development and execution of marketing and communication initiatives for our client projects. 

The TDM Marketing Specialist II or III works closely with TDM marketing, programs, and creative services, project managers, and technical teams to produce compelling, clear communications across a range of projects and audiences. This mid-level role is a key implementation partner to our TDM marketing team, rolling up their sleeves to get things done across content creation, social media engagement, email and automated marketing, website management and creative coordination.

The ideal candidate TDM marketing, programs, and creative services staff, project managers, and technical teams to develop compelling content that communicates complex transportation concepts in clear and engaging ways. The TDM Marketing Specialist II or III contributes to a variety of marketing materials and digital communications, supporting campaign development, thought leadership, and project-related outreach. 

The ideal candidate is a strong writer and marketer who is comfortable working across multiple platforms and managing content for a range of audiences and projects.

About Alta
Alta Planning + Design is a multidisciplinary firm specializing in active transportation planning, design, and implementation. We work with communities across North America to create safe, equitable, and sustainable transportation systems that support walking, bicycling, transit, and healthy living. 

Our marketing and communications efforts help elevate Alta’s work, support client initiatives, and engage communities around transportation and behavior change. 

Responsibilities

Content Development  

• Create and edit content for blogs, newsletters, websites, social media, email campaigns, paid media, and marketing materials 
• Collaborate with designers and marketing staff to produce visually engaging communications, and to source stories and updates 

Marketing & Campaign Support  

• Execute marketing and communication tactics, including content publishing, scheduling, and campaign deployment 
• Coordinate production timelines with creative, marketing, and programs teams 
• Assist with implementing multi-channel marketing campaigns across digital platforms including social media, paid media, and email marketing 
• Maintain content and editorial calendars, CMS, and performance analytics for marketing channels 
• Coordinate with project teams to identify and develop project-related content 

Messaging & Brand Support  

• Ensure content aligns with brand voice, positioning, and visual identity 
• Help develop messaging frameworks that support marketing campaigns and project communications 
• Contribute to storytelling that highlights Alta and client’s work, impact, and expertise 

Content Performance & Optimization  

• Track content engagement and performance across digital platforms (engagement, clicks, conversions, email performance, etc.) 
• Identify opportunities to improve reach, engagement, and effectiveness (testing topics, formats, timing, etc.) 
• Apply insights from performance metrics to inform future content strategies 
• Maintain/update content on CMS (i.e., WordPress); optimize content for SEO 

Quality Assurance  

• Review and edit content to ensure clarity, accuracy, and consistency 
• Ensure marketing materials meet Alta’s quality and brand standards 
• Maintain high standards for written and visual communication materials 

Collaboration  

• Work closely with project managers, subject matter experts, and marketing staff to support content development 
• Coordinate with external vendors and contractors when needed 
• Contribute to a collaborative and creative team environment by communicating clearly, sharing updates proactively, incorporating feedback, and working across teams to move projects forward 
• Take initiative to clarify needs, identify next steps, and follow through on requests with attention to deadlines, details, and communication 

Qualifications

Required

This position requires a combination of skills, experience and education including, but not limited to

• Bachelor’s degree in marketing, public relations, communications, journalism, digital media, or a related field 
• 3+ years of professional experience in marketing, public relations, communications, or content development 
• Experience working in a consulting, agency, or multi-client environment a plus 
• Demonstrated experience managing multiple marketing, public relations, or communications projects 
• Excellent writing, editing, and communication skills 
• Strong organizational and time-management skills with the ability to manage multiple priorities 

Technical Skills  

Experience with marketing and communication tools such as: 

• Social media platforms (Meta, TikTok, YouTube, etc.) 
• Content management systems (e.g., WordPress or similar platforms) 
• Email and automated marketing platforms used to engage users and manage campaigns (e.g., Mailchimp, Constant Contact, Ortto, HubSpot, or Pardot) 
• Integrated technology tools that support audience engagement, lead capture, workflow automation, or user feedback (e.g., Zapier, Typeform, HubSpot, or similar platforms) 
• Project management tools (e.g., Asana, Wrike, Basecamp) 
• Microsoft Office (Word, Excel, PowerPoint) 

There are a number of additional skills, experience, and education that would be beneficial to this position including, but not limited to:

• Experience working on marketing, public relations, or communications for planning, transportation, sustainability, or public sector projects 
• Familiarity with behavior change marketing, community engagement, or transportation demand management (TDM) 
• Experience developing multimedia content such as video, webinars, or infographics 
• Interest in sustainable transportation, community development, and active mobility 

Why Join Alta  

At Alta, we are passionate about creating communities where people can safely and comfortably walk, bike, and move. Our team values collaboration, creativity, and meaningful impact. This role offers the opportunity to help shape communications that support transformative transportation projects across North America.

What We Offer

Flexible Schedule

Alta offers a flexible, hybrid work schedule where most employees work from home three days per week. In-office days support our collaborative culture, one of our core values.  

Compensation

The base salary range for this role is $65-85K. This range reflects the company’s good faith estimate of the compensation for this position at the time of posting. Final compensation will be determined based on factors such as experience, skills, qualifications, internal equity, and geographic location.

Benefits

Alta offers comprehensive benefits to all full-time employees:

• Medical : PPO or HSA medical plans, Alta pays 75% of the cost
• Dental/Vision : PPO, Alta pays 90% of the cost
• Life Insurance : Alta pays 100% of the premium for life and AD&D, equal to your base compensation
• 401(k) : Alta provides a match up to 3%
• PTO : 21 days accrued annually to start
• Holidays : 11 total company paid holidays
• Paid Parental Leave/Short-Term Disability 
• Additional Benefits : Wellness reimbursement up to $800 annually, Alta Gets Around benefit of up to $900 annually, 5-year travel award, and professional development opportunities

Alta Planning + Design is an Equal Opportunity Employer. We are committed to creating a diverse, inclusive workplace where all employees can thrive.  

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