Marketing Assistant
Modern Nissan of Winston Salem
Marketing AssistantThis role will have two primary responsibilities. First, in partnership with the Director, help establish process and procedure for Fixed Ops marketing. Then support all Fixed Ops marketing strategies and tactics across all communication touchpoints. Second, this role is crucial in supporting the marketing team with key administrative duties and support as necessary. This person will be integrated across the marketing team and all that we do across Digital, Social, Traditional, and Community Relations.Key Responsibilities:Budgets Owns tracking of the budget and reporting out accordingly on a monthly, quarterly, and annual basisActualizes and monitors invoices accordingly in conjunction with financeWorks in partnership with external partners on any billing and/or disputesFixed Ops Helps to establish process and procedures for the marketing team, and external and internal partners to support marketing initiatives for Service and Parts marketingSupports marketing strategy and tactics for Fixed Ops after program is up and runningCo-Op Processes co-op submissionsTracks co-op against spending/budget to ensure programs with OEMsIn-Store Marketing Materials Lead management and distribution of inventory of in-store and on-lot marketing materials for network of storesCommunity Relations Assists with preparations for community eventsParticipates in community events where and when applicable as neededRepresents the Modern brand in accordance with company policyDigital, Social, and Traditional Marketing Support Supports each piece as needed in order to learn how the business runs Including but not limited to: reporting, follow-up calls, troubleshooting, SWOT analysisHelps to ensure a centralized marketing department supporting our network of dealershipsPrimary point of contact beginning of each month to gather updates on incentives and deals from the GMs. Will produce and keep a summary each month per store for team and external partnersRequired Skills, Experience, and EducationFamiliar with the fundamentals of marketingUnderstands the basics of digital, web, social, email, and traditional marketingThis person must be ambitious and goal-oriented, but willing to roll-up their sleeves and get the work doneMust work well with a team dynamic and embraces collaborationAttention to detail is vitalCompetent in Microsoft Office: Word, Excel, PowerpointFamiliarity with social media metrics, Google analytics, SEO/SEM, digital display are all a plusOccasional travel regionally to our network of storesPotential travel to external partnersBachelor's degree in Marketing or Business Administration preferred, but not requiredEqual Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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