Digital Marketing Manager

Job Description Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3 Digital Marketing Manager 3 (Boise, ID - Onsite)

MAJOR RESPONSIBILITES:

• Own end-to-end blog process (writing through approval)
• Create and optimize website content (blogs, glossary, product, and other pages)
• Conduct keyword research and improve search rankings
• Analyze performance (traffic, impressions, keyword rankings) and report metrics
• Audit existing content and fill SEO gaps
• Support AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting)

SKILLS AND ABILITIES REQUIRED:

Core SEO Execution

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
• Manage content workflow from intake through publication (backlog → in progress → review → published)
• Maintain content pipeline visibility and status tracking for stakeholders
• Track and report basic content performance
• Report on content performance, highlighting what was successfully executed versus what did not meet expectations
• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
• Conduct off-site outreach to build high-quality backlinks
• Strengthen internal linking by strategically connecting related pages across the site

GEO & LLM Optimization

• Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses
• Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs
• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
• Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Marketing, Communications, English, or a related field
• 3+ years experience in SEO, content marketing, or digital marketing
• Familiarity with SEO tools (SEMrush or similar)
• Strong understanding of keyword research and search intent
• Familiarity with GEO concepts and AI search optimization - understanding of how LLMs discover, read, and cite content
• Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization
• Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
• Strong communication skills and attention to detail
• Experience with project management platforms (Workfront)
• Exposure to analytics tools (Google Analytics, Adobe Analytics)
• Background in B2B or technical content environments (Semiconductors, memory and storage)
• Ability to write technical content (AI tools may assist with drafting)
• Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
• Experience with AI agents, humanizing AI content, etc
• About us

About us: OTSI is a global technology partner providing enterprise IT consulting, digital solutions, and managed services. We help organizations modernize complex technology landscapes, harness the power of data, and build scalable AI-led ecosystems to accelerate innovation and business growth. With over 26 years of experience, we consistently turn complex challenges into success stories through our strong technical capabilities and deep industry knowledge. Our global team of 1,800+ professionals, spread across 6 countries, delivers cutting-edge solutions for customers across Banking, Financial Services, Insurance, Transportation & Logistics, Energy & Utilities, Healthcare & Life Sciences, Government, Hi-Tech, Telecom & Media, Manufacturing, and more. Our focused technology areas:

• AI/ML (Agentic AI Solutions, GenAI/LLMs, Natural Language Processing, Intelligent Processing, Physical Intelligence)
• Data & Analytics (Data Architecture, Data Engineering, Data Migration, Data Modernization, Big Data, Analytics and BI)
• Cloud (Cloud Computing, Cloud Migration, Cloud-Native Architecture, Hybrid and Multi-Cloud)
• Digital Engineering (Application Modernization, Product Engineering, Platform Engineering, DevSecOps)
• Quality Engineering (Manual Testing, Nonfunctional testing, Test Automation, Digital Testing)
• Enterprise Platforms (SAP, Microsoft, Oracle, etc.)

Our focused industries and target segments:

• Banking, Financial Services, & Insurance
• Manufacturing, Transportation, & Logistics
• Energy & Utilities
• Telecom & Media
• Healthcare & Lifesciences
• Government & Public Sector (FED, SLED, & Partners)
• Hi-Tech OTSI