Digital Marketing & Product Specialist TK Elevator Corporation

With customers in over 100 countries served by more than 50,000 employees, TK Elevator achieved sales of around €9 billion in fiscal year 2022/2023. We ensure high levels of customer service globally from our extensive network of about 1,000 locations. Over the past several decades, TK Elevator has established itself as one of the world’s leading elevator companies and became independent after separation from the thyssenkrupp group in August 2020. The company’s most important business line is the service business proudly provided by around 25,000 service technicians. The product portfolio ranges from standardized elevators for low-rise residential buildings to highly customized solutions for skyscrapers. In addition, it covers escalators, moving walks, passenger boarding bridges and stair and platform lifts. Integrated cloud-based solutions, such as the MAX platform, are delivering enhanced services. With these digital offerings, there are no longer any limits to urban mobility. TKE – move beyond. The first 3 letters in workplace safety are Y-O-U! TK Elevator is currently seeking an experienced Digital Marketing & Product Specialist in Atlanta, GA. ESSENTIAL JOB FUNCTIONS: Be responsible for managing the marketing automation platform (MAP). Fully leverage the MAP’s capabilities, including building and supporting standard programs such as email communications, lead capture, nurturing, and integration with customer relationship management (CRM). Build, test, and execute marketing automation campaigns. Conceptualize, set up, deliver, and report on inbound and outbound marketing tactics and email marketing programs. Proactively collaborate with internal teams on marketing automation initiatives, taking responsibility for performance, quality, support, and reporting as needed. Create emails, landing pages, forms, and reports within the MAP, including templates. Manage approvals and facilitate edits and changes to email, landing pages, production schedules, and more to ensure successful launch of all campaigns. Create nurturing and drip campaigns to support marketing campaigns. Monitor email deliverability metrics including IP address health, bounce rate, and spam reports. Document MAP processes, programs, and procedures. Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign return on investment (ROI). Standardize, cleanse, and upload contact lists into the MAP. Identify opportunities for testing and recommendations for program improvements. EDUCATION & EXPERIENCE: Bachelor's degree in Computer Science, Marketing, Business Administration, or related field required. Three years of experience in business-to-business (B2B) digital marketing/marketing automation required, including any experience with: Marketo, HubSpot, Eloqua, Pardot, or a similar marketing automation platform; Detailed components of elevator, escalator, and moving walk manufacturing; industry best practices for marketing automation, list management, program planning, and implementation; data evaluation, including extracting and interpreting data from various sources to offer creative marketing solutions and business decisions Working with business owners in defining reporting and data requirements; HTML; and with navigating custom Application Programming Interface (API) calls within marketing automation platforms connected to proprietary data storage solutions. Must have legal authority to work in the U.S. EEOE. Provided they meet all eligibility requirement under the applicable plan documents, employees will be offered Medical, dental, and vision coverage Flexible spending accounts (FSA) Health savings account (HSA) Supplemental medical plans Company-paid short- and long-term disability insurance Company-paid basic life insurance and AD&D Optional life and AD&D coverage Optional spouse and dependent life insurance Identity theft monitoring Pet insurance Company-paid Employee Assistance Program (EAP) Tuition reimbursement 401(k) Retirement Savings Plan with company match: Employees can contribute a portion of their pay on a pre-tax or Roth basis. The company provides a dollar-for-dollar match on the first 5% contributed. Additional benefits include: 15 days of vacation per year 11 paid holidays each calendar year (10 fixed, 1 floating) Paid sick leave, per company policy Up to six weeks of paid parental leave (available after successful completion of 90 days of full-time employment) Eligibility requirements for these benefits will be controlled by applicable plan documents. This is intended to provide a general description of benefits and other compensation and is not a substitute for applicable plan documents or company policies. #J-18808-Ljbffr Thyssenkrupp Elevator