Vertical Marketing Lead

About The Role We’re hiring a Vertical Marketing Lead to build Quo’s go‑to‑market playbook for industry verticals – starting with home services. Quo serves over 90,000 small businesses, and home services is already one of our strongest segments – we know the product wins here. This role exists to go deeper. Your job is to develop the repeatable model for how we enter, win, and scale within a vertical, then carry that playbook into new industries over time. This is a high‑ownership IC role and the first of its kind at Quo. You’ll own strategy and execution end‑to‑end: from industry research and positioning through campaign builds and sales enablement. You’re responsible for the pipeline and revenue that come out of it. This role reports to the Sr. Director, Paid Growth. Some Of The Things You’ll Do Own vertical GTM strategy end‑to‑end: research buyer personas, buying dynamics, and competitive landscape for each priority vertical, and translate that into a complete go‑to‑market playbook. Build the full go‑to‑market toolkit for each vertical: positioning and messaging frameworks, industry landing pages, email sequences, case studies, product one‑pagers, and competitor battlecards. Design and run structured experiments to drive acquisition and conversion. Own the metrics: signup volume, trial conversion, and downstream revenue impact within your verticals. Be the voice of vertical buyers internally, informing product roadmap decisions, integration priorities, and positioning choices with firsthand customer insight. Own the vertical buyer’s self‑serve journey from first touch through activation. Shape the signup flow, onboarding experience, and in‑product messaging. Represent Quo at industry events and conferences. Build relationships with operators, influencers, and partners. Support the sales‑assisted path for larger vertical or franchise accounts with collateral and campaign support. Develop a repeatable model for entering new verticals so we can expand quickly. About You 8+ years of experience in growth, product marketing, or go‑to‑market roles in B2B startups, with meaningful experience serving SMB customers. Track record of owning pipeline or revenue targets and delivering against them. You can point to specific metrics you moved from A to B. Demonstrated experience building a GTM motion from scratch for a new market, segment, or vertical – not just optimizing an existing one. Excellent research skills – you can develop genuine fluency in a new industry quickly, map the buyer landscape, and translate that into sharp positioning. Strong writing skills – you produce polished positioning documents, customer‑facing messaging, and sales enablement collateral independently. You’re AI‑native and deeply proficient with tools like Claude Code or similar. You use AI to accelerate research, experimentation, and decision‑making. You’re energized by being in the field, talking to customers, and understanding how an industry truly operates. Experience in working with or selling into home services, field services, trades, or franchise operations is a strong plus. Compensation The annual base salary range for this position is as follows, plus equity and benefits: SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $165,000 - $210,000 USD All other US Locations: $147,000 - $190,000 USD Canada: $150,000 - $193,000 CAD Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy. We are committed to creating an inclusive and diverse work environment. It is important that you are able to bring your authentic self to work every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr Quo