Seasonal Social Media Content Creator Intern - NYC

Seasonal Social Media Content Creator Intern

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

We're looking for a creative, social-savvy Seasonal Social Media Content Creator to support our retail stores by creating engaging, authentic content that highlights our product, brand, and in-store experience. This role is ideal for someone who loves social media, understands current trends, and is excited to use real store products to create content that drives awareness, engagement, and traffic into our retail locations. This is a part-time internship, summer seasonal role designed to support key selling periods and campaigns.

1 intern will be based in NYC and must be able to travel to the following Crocs stores: 34th St., SOHO, Queens Center, and Roosevelt. 1 intern will be based in Orlando, FL and must be able to travel to the following Crocs stores: Orlando Outlet, Orlando International, Waterford Lakes, and Vineland. 1 intern will be based in Austin, TX and must be able to travel to the following HEYDUDE stores: S. Congress, San Marcos, Grapevine, and Grand Prairie.

What You'll Do

• Create short-form social media content (photos and videos) using in-store product to showcase styling, features, and brand moments
• Capture content in and around the retail store that highlights new arrivals, seasonal stories, promotions, and store experience
• Support content creation for platforms such as Instagram, TikTok, and other brand-approved social channels
• Stay current on social media trends, formats, and best practices to ensure content feels relevant and engaging
• Partner with store leadership to align content with key product focuses, promotions, and traffic-driving moments
• Assist with light editing of photos and videos using mobile tools and apps
• Ensure all content aligns with brand guidelines, tone, and visual standards
• Drive engagement across retail content to elevate impression and reach
• Represent the brand positively and professionally in all content creation activities

Role Deliverables

• Create and publish 5+ social content pieces per week (photo and video) using in-store product
• Capture authentic in-store content highlighting new arrivals, seasonal campaigns, promotions, and store experience
• Edit and post content for approved local/market social channels using brand-approved tools
• Monitor content performance and identify high-engagement trends and opportunities
• Partner with store leadership to align content with key product focuses and traffic-driving moments
• Educate and collaborate with store teams to support consistent, on-brand retail storytelling
• Be the social HUB for retail store teams for best practice and ways to drive performing content

What You'll Bring to the Table

• Passion for social media, content creation, and digital storytelling
• Comfort being on camera and/or directing others in content creation
• Preferably prior experience with social content amplification
• Strong understanding of social platforms and trends (especially short-form video)
• Creative eye for styling, composition, and storytelling
• Ability to work independently while collaborating with store leadership
• Reliable availability for 20–30 hours per week throughout the seasonal period
• Prior experience creating social content (personal or professional) preferred
• Retail, fashion, lifestyle, or brand experience is a plus
• Ability to climb and descend stairs and ladders carrying merchandise daily
• Ability to lift 30 pounds or more with assistance daily
• Must be 18 years old or older

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.