RGOH content and brand manager

We are looking for a qualified Content manager to join our team. The ideal candidate has a passion for partnering with an organization that values addressing the needs of youth in the community with a goal of helping them succeed. You will be responsible for creating, improving and maintaining content to promote our nonprofit's goals while celebrating the successes of our students along the way. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content manager, you should perform well under deadlines and be detail oriented. It would also help if you had experience with content optimization to expand our donor base while providing a consistent brand message.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with other support staff to plan and develop site content, style and layout
• Create and publish engaging content
• Edit, proofread and improve writers’ posts
• Optimize content according to established goals
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Communicate trends and other information to BOD at monthly meetings
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

Requirements and skills

• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• Helpful to have a Degree in Journalism, Marketing or relevant field but not necessary