Director, Social Media - Golf

Job Type


Full-time

Description

TMRW Sports is seeking a dynamic and strategic Director, Social Media - Golf to lead the vision, voice, and execution of social media across its TGL and WTGL golf properties. This role is central to shaping a culturally relevant, fan-first brand presence that deepens engagement, accelerates audience growth, and elevates how the leagues show up across priority social platforms.

Serving as both a strategic leader and hands-on operator, this person will own the development of innovative social content ecosystems while ensuring social media is a key driver of brand relevance, fandom, and business impact. This role will forge strong partnerships across players, teams, sponsors, broadcast, and media partners to deliver compelling, platform-native content that extends well beyond live competition.

Reporting to the Vice President, Marketing - Golf, the Director, Social Media - Golf will lead and develop a high-performing social team, establish best-in-class workflows and governance, and ensure TMRW Sports remains at the forefront of social, cultural, and content innovation within sports and entertainment.

Responsibilities:

• Lead the overarching social media strategy for the TMRW Sports Golf business, aligning social priorities with broader marketing, content, partnership and business objectives
• Build and cultivate an engaged fan community that strengthens connection to leagues, teams, players, and broader cultural conversation
• Drive audience growth and brand awareness across priority platforms through innovative, platform-native storytelling and shareable shortform content
• Deliver continuous and tentpole content strategies that drive relevance, reach, engagement impressions, shares and conversions
• Define and evolve the voice, tone, and storytelling approach for TGL and WTGL across priority owned social channels
• Collaborate with branded content and partnerships team to ensure sponsor integrations align with league creative and brand standards while maintaining a fan-first approach
• Partner with team, player, broadcast, and internal content stakeholders to create compelling, differentiated storytelling that extends beyond live competition
• Oversee content ideation, production, publishing, distribution, and optimization across platforms including Meta, TikTok, YouTube, X, and emerging channels.
• Identify opportunities for real-time, culturally relevant content that expand audience reach and drives conversation
• Develop strategies that convert social engagement into measurable business outcomes including tune in, app downloads, ticket sales, and website traffic
• Define and track KPIs aligned with company priorities, including follower growth, engagements, impressions, shares, video views, conversions and sponsorship value
• Lead reporting, insights, social listening, and optimization efforts, translating performance data into actionable recommendations for leadership and cross-functional teams
• Identify, implement, and manage best-in-class tools and platforms for workflow management, content operations, analytics, listening, and publishing
• Establish workflows, editorial calendars, and governance to ensure consistency and quality across all channels
• Lead and develop a high-performing social media team responsible for content creation, publishing, community management, audience engagement, and social listening
• Manage external agencies, production partners, and platform relationships
• Ensure the organization is leveraging social media infrastructure to its fullest potential

Requirements

• Bachelor's degree in Marketing, Communications, Business or similar area of study, or equivalent working experience
• 10+years of social media, digital content or media experience
• Proven experience in social content from strategy through execution and analysis
• Experience in building and scaling high-impact social media strategies and teams
• Deep understanding of major and emerging platforms, content formats, and fan engagement behaviors
• Experience working with talent, athletes, creators, and partners

Preferred:

• Experience leading social media strategy at scale for a major consumer brand, league, team, media company, or high-growth sports/entertainment property
• Experience leading or closely partnering on paid social strategy, including audience development, campaign optimization, and performance-driven content distribution
• Demonstrated success building culturally relevant, fan-first social brands that drive engagement across multiple platforms
• Experience working with athletes, talent, creators, and teams to produce compelling content
• Strong track record using data, analytics, and social listening to inform strategy, optimize performance, and connect engagement to business outcomes
• Expert level knowledge and passion for the game of golf
• Comfort working in a fast-paced, ambiguous startup environment

You'll be successful if you have:

• Strong project management and organizational skills with the ability to manage multiple high-visibility initiatives at once
• Excellent written, verbal, and presentation skills
• A strong analytical mindset with experience using CRM, social, paid media, and other performance reporting tools to inform strategy and optimize results
• Exceptional cross-functional collaboration skills with the ability to work effectively across marketing, partnerships, broadcast, teams, players, and external partners
• Deep understanding of social platforms, content trends, fan engagement behaviors, and the evolving sports and entertainment media landscape
• A creative, solutions-oriented marketing approach with the ability to balance strategic thinking and real-time execution
• The ability to thrive in a fast-moving, ambiguous, high-expectations environment while maintaining attention to detail and operational excellence
• A fan-first mindset with a passion for building community, driving conversation, and creating culturally relevant content

Benefits:

• Equity ownership opportunities to allow employees to share in the company's growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

*Benefits are subject to change at the company's discretion.


TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.


TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced "tomorrow sports")

Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on building modern approaches in sports, media, and entertainment. In creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports' first project, TGL presented by SoFi, a primetime, team golf league in partnership with the PGA TOUR, debuted in 2025 in more than 150 countries and territories and was described as a "high-energy arena spectacle" by Vanity Fair, "pure entertainment" by GQ, and "golf's boldest new venture" by Fast Company. In partnership with the LPGA, WTGL will feature teams of the world's best women golfers and is targeting a winter 2026-27 launch. TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance.