Senior Product Manager, Market Expansion

Role Description

NMI's SaaS products power how ISOs and ISVs manage their entire merchant lifecycle—from pipeline and onboarding to underwriting, boarding, residuals, and support. Today, that's a US-only story. This role exists to change that.

As Sr. Product Manager for Market Expansion, you will take Merchant Central global. You'll start with Canada—integrating new strategic processors into our SaaS products and building the foundation for a Canadian-market-ready product—then extend the roadmap toward the UK/EU. This is a full-ownership role: you set the market entry strategy and you deliver it, end to end. You'll also bring a go-to-market instinct—this is a new geography for us and you'll help us show up credibly.

Responsibilities

• Own the international expansion roadmap for Merchant Central, phased by market: Canada first, then UK/EU, then determine what comes next.
• Lead the integration of new strategic processors into Merchant Central from end to end—partner with Engineering on API specs, boarding flows, processor-specific configurations, local payment methods, and reconciliation.
• Research and document market requirements for each new geography: local payment methods, regulatory constraints, currency, language (ex French for Quebec), data residency, and compliance frameworks.
• Write detailed user stories, acceptance criteria, and bug reports for the delivery team—you own delivery and strategy.
• Manage the product backlog: groom, prioritize, and sequence work to keep the team moving with clarity on scope and dependencies.
• Run or actively participate in sprint ceremonies: planning, review, retrospectives; own delivery visibility for your roadmap.
• Define the go-to-market approach for each market launch: positioning, partner messaging, launch readiness checklist, and sales/channel enablement.
• Partner with Product Marketing to develop external-facing content and messaging for new geographies—you understand what makes Canada (or the UK) different and you help us say it clearly.
• Build competitive intelligence for each target market: who are the incumbents, what do ISOs and ISVs expect, and where does NMI have a differentiated angle.
• Partner with Legal, Compliance, and Finance on local licensing, data privacy (PIPEDA in Canada, GDPR in EU), tax treatment, and operational requirements.
• Define and track success metrics for each market launch: partner adoption, merchant volume, onboarding completion rates, and product utilization by geo.
• Use AI tools actively—market research, requirement synthesis, competitive analysis, documentation drafting—and bring that speed to your workflow.

Qualifications

• 5+ years in product management with at least 3 years in payments, fintech, or B2B SaaS.
• Demonstrated experience taking a product into a new market or geography—you've done the research, built the requirements, and seen a market launch through to adoption.
• Hands-on product owner experience: you write user stories and acceptance criteria (or use AI to do so), manage Jira backlogs, and stay close to engineering through delivery.
• Strong understanding of payment localization: local payment methods, processor integrations, currency handling, regulatory compliance, and operational differences by market.
• GTM instincts: you've supported or led a product launch in a new market, contributed to positioning or messaging, and understand what it takes to enable a sales or channel team in an unfamiliar geography.
• Comfort operating in ambiguity—this market and this roadmap are being built; you don't need a finished blueprint to start.
• Data-driven: you define success metrics before you build and you use data to evaluate what's working.
• Excellent written communicator: your stories are clear, your requirements leave no room for interpretation, and your stakeholder updates are concise.
• Fluent with AI tools for product work—market research, spec drafting, synthesis, analysis.

Preferred Qualifications

• Direct experience with the Canadian payments ecosystem: Interac, Chase Paymentech Canada, Moneris or similar.
• Familiarity with Canadian regulatory requirements: PIPEDA, provincial privacy laws, French-language obligations in Quebec, FINTRAC.
• Experience with UK/EU payment regulation: PSD2, GDPR, FCA authorization frameworks, or SEPA.
• Experience working with product marketing: positioning, launch messaging, competitive battlecards, or partner enablement materials.
• Experience with SaaS CRM, merchant lifecycle, or partner-facing management platforms.
• Familiarity with Jira and agile delivery in a cross-functional product engineering environment.

Benefits

• A remote first culture!
• Competitive compensation and benefits.
• Personal growth and advancement opportunities.
• Flex PTO & dedicated sick time.
• 13 Paid Holidays.
• Health, Dental and Vision Insurance.
• Life, ADD, Short-term and Long-term Disability insurance.
• 401k matching up to 4% after two months of service.
• Flexible Spending Account.
• Gym membership discount.
• Paid Parental Leave.
• Company volunteer days.
• Employee referral program.
• Bonusly colleague recognition.

Equal Opportunity

We are an Equal Opportunities employer and will provide reasonable support throughout the recruitment process to applicants who have a disability. Please let us know in advance so that any support, aids or adaptations can be put in place to assist you.

NMI is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military service, service member, veteran status, or any other basis protected by applicable law.