Senior Product Marketing Manager, Expansion & Growth

Senior Product Marketing Manager, Expansion & Growth For four decades, Lexia has been leading the science of reading revolution, offering innovative professional learning, curriculum, and embedded assessment solutions that empower districts with actionable ways to accelerate literacy gains. We’re seeking a Senior Product Marketing Manager, Expansion & Growth to advocate strategic go‑to‑market initiatives that expand Lexia’s footprint in existing accounts while driving competitive wins with a long‑term, enterprise‑level growth mindset aligned to company financial priorities and market conditions. Job Location: US, Remote. Must work and reside within the US for this position. Job Overview As the Product Marketing Manager for Expansion & Growth, you will own the development and execution of strategies that drive account penetration, cross‑sell, upsell, and competitive displacement, operating with a high degree of autonomy and executive‑level judgment. Your work will directly influence Lexia’s growth trajectory by shaping market strategy, including TAM assessment, segmentation, and targeting; driving expansion plays that impact multiple stakeholder groups and revenue horizons; enabling sales with the tools they need to win, while setting standards and best practices adopted across teams; partnering with cross‑functional teams, including the Strategic Marketing Program team, Sales, Customer Success, Product, and Research, building formal networks with senior administrators and key decision‑makers to ensure Lexia continues to deliver value to existing districts and schools while accelerating adoption of additional solutions in alignment with evolving organizational strategy. This role is ideal for a marketer who thrives at the intersection of strategy and execution, influences direction at the functional and organizational levels, and has a passion for using insights and competitive intelligence to win in the market. Job Responsibilities Promote the go‑to‑market strategies that focus on expansion, cross‑sell, upsell, and competitive displacement, serving as a subject‑matter expert and strategic advisor. Partner with Strategic Marketing Program teams, Sales, and Customer Success to design and execute account growth campaigns that maximize penetration in priority accounts, influencing direction without direct authority. Lead TAM and segmentation analysis for GTM initiatives to identify untapped opportunities and shape targeting strategies. Develop differentiated product positioning and messaging that highlight Lexia’s value in comparative scenarios. Build sales enablement assets (playbooks, battlecards, messaging frameworks, presentations) to arm teams for growth and competitive wins. Gather and synthesize market, customer, and competitor insights to inform strategic decisions and tactical plays. Track and report KPIs that measure impact on bookings, account expansion, and competitive win rates, translating insights into recommendations for senior management. Lead training sessions and enablement workshops to align internal teams around account growth and competitive strategy across diverse audiences. Collaborate with product and research teams to ensure marketing strategy reflects evolving customer needs and market dynamics and proactively identify opportunities for improvement. Job Requirements Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred. 7–10 years of product marketing or go‑to‑market experience (K12 edtech preferred, but not required) with demonstrated progressive responsibility and leadership. Proven success in driving expansion, cross‑sell/upsell, and competitive displacement strategies impacting multiple functions and long‑term plans. Exceptional understanding of TAM analysis, account segmentation, and market penetration strategies applied in complex, ambiguous environments. Demonstrated ability to develop compelling product positioning that resonates with decision‑makers and practitioners, including senior and executive audiences. Experience working closely with Sales and Customer Success to execute joint growth initiatives, requiring influence, negotiation, and alignment. Excellent communication and presentation skills, with the ability to influence across teams and stakeholders and command attention during challenging discussions. Excellent deductive skills with experience tracking growth KPIs and turning insights into action unsupervised and with limited oversight. Pragmatic Marketing Certification or equivalent certification preferred but not required. Proficiency with Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams, and familiarity with project management or sales enablement tools used to drive efficiency and scale across functions. Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history). We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member. #J-18808-Ljbffr Cambium Learning Group