Manager of Programmatic

Location: NYC

Employment Type: Contract

Contract Length: Ongoing

Industry: Media & Advertising

Pay Rate: $53 - $57

Position Overview

Our client, a leading global media and advertising organization, is seeking a Manager, Programmatic to support the strategy, planning, activation, and optimization of programmatic media campaigns across client accounts.

The Manager will serve as a day-to-day programmatic lead, overseeing campaign execution and performance while partnering with internal planning, investment, analytics, and client teams. The ideal candidate combines hands-on DSP expertise with strong media fundamentals, analytical thinking, and client communication skills.

Key Responsibilities

• Manage programmatic campaigns from planning and setup through activation, optimization, reporting, and post-campaign analysis.
• Develop programmatic media recommendations based on client objectives, audiences, budgets, KPIs, and overall media strategy.
• Execute and optimize campaigns across major DSPs and programmatic platforms.
• Monitor pacing, delivery, performance, targeting, inventory, and campaign efficiency.
• Analyze campaign data and translate performance into actionable optimization recommendations and client insights.
• Partner with planning, analytics, investment, and activation teams to ensure programmatic strategy aligns with broader client objectives.
• Manage campaign QA, troubleshooting, trafficking requirements, and platform-related issues.
• Support client communications, including campaign updates, reporting, recommendations, and performance discussions.
• Manage multiple campaigns and priorities across complex client accounts.
• Provide guidance and quality oversight to junior programmatic team members.
• Stay current on developments across programmatic buying, ad tech, audience targeting, measurement, privacy, and emerging media channels.

Qualifications

• 4–7+ years of programmatic media experience, ideally within a media agency or similarly fast-paced advertising environment.
• Strong hands-on experience managing programmatic campaigns across the full campaign lifecycle.
• Experience with major DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Strong understanding of programmatic buying, audience targeting, optimization, bidding, inventory, measurement, and reporting.
• Experience managing sizable or complex client accounts and campaign budgets.
• Ability to interpret performance data and make strategic optimization recommendations.
• Strong communication and presentation skills with experience working directly with clients and cross-functional teams.
• Experience mentoring or providing direction to junior team members.
• Strong attention to detail with the ability to manage multiple campaigns and deadlines simultaneously.

Ideal Background

The strongest candidates will come from media agency, programmatic trading, or digital media environments and have progressed from hands-on campaign activation into account or team leadership. We are looking for someone who still understands the platforms and execution, rather than someone who has moved entirely into high-level strategy or people management.

Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements