Vice President of Marketing & Sales

Job Description

Job Description

Benefits:

• Health insurance
• Paid time off
• Vision insurance
• Dental insurance

This position is critical to the ministry of Sky Ranch and contributes directly to our mission of leading youth and families to know and follow Christ. The Vice President of Marketing & Sales provides leadership and coordination of all marketing and sales functions. This position develops and implements strategies and monitors and analyzes activities that lead to the achievement of goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Direct and coordinate company Marketing and Sales activities for all sites. 
• Provide direction and supervision of direct reports; provide professional growth and development; develop and communicate goals and objectives; monitor, evaluate, and provide constructive feedback and direction to direct reports; conduct annual performance and ongoing evaluation. 
• Develop an intentional and comprehensive revenue generation strategy that encompasses all Sky Ranch programs. Involve other leaders and teams as appropriate. 
• Create brand consistency across all channels, products and offerings, including retail and merchandise. 
• Drive revenue through a comprehensive sales function that works seamlessly across programs and geographies. 
• Identify new marketing opportunities across geographies that span the life of the camper, into college, adulthood and parenthood. 
• Oversee the organization’s marketing function, including identification and development of the Sky Ranch customer base. 
• Research and develop strategies and plans which identify marketing opportunities. 
• Analyze and evaluate the effectiveness of sales activities and results. 
• Manage the marketing and sales budgets and aid in their development. 
• Participate in marketing and sales events and activities. 
• Supervise the development of company marketing and communication materials. 
• Represent the company at various community and/or marketing events. 
• Partner with leadership at all levels to support the objectives of each camp and program. 
• Participate in the development and execution of strategic objectives for Sky Ranch as a member of the senior leadership team.

OTHER DUTIES AND RESPONSIBILITIES

• Maintain compliance with all employee policies and procedures. 
• Maintain compliance with all state and federal laws and regulatory requirements. 
• Perform other duties as necessary. 

FINANCIAL RESPONSIBILITY

• Sales revenue across all sites and programs, and budget for the marketing, sales, and retail departments.

QUALIFICATIONS:
EDUCATION 

• Bachelor’s degree in business with an emphasis in marketing, sales or advertising, or a related field and equivalent work experience.

EXPERIENCE

• Ten years minimum experience.

KNOWLEDGE 

• In-depth understanding in the fields of marketing, sales, public relations, advertising and/or communications.
• Knowledge of principles and processes for providing excellent customer service. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. 
• Proficient working knowledge and ability to use various office software including, but not limited to, Microsoft Word, Excel, Outlook. 
• Basic internet and social media skills.

SKILLS AND ABILITIES 

• Ability to effectively manage staff in areas such as selection, development, coaching, motivation, scheduling, and performance evaluation. 
• Proven successful leadership experience; ability to build unity amongst a team and motivate them to work together toward a common mission.
• Ability to hire, train and motivate team members. 
• Ability to relate positively, influentially, and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings to include but not limited to guests (youth and families), clergy and staff of various Christian churches and organizations of all sizes, cultural identities and worship styles, co-workers, peers, and board members. 
• Excellent interpersonal skills, and relationship building skills. 
• Ability to plan, manage, and report budgets proficiently. Exceptional financial management skills. 
• Ability to provide strategic and logistical planning and facilitate meetings as required. 
• Ability to investigate and analyze information and draw conclusions. 
• Ability to prepare moderately complex reports. 
• Ability to exercise independent thinking and initiative. 
• Ability to deal with complex situations or issues and make effective, timely and appropriate decisions. 
• Excellent organizational skills: ability to multi-task and manage a variety of tasks. 
• Ability to maintain confidentiality. 
• Ability to communicate the vision of Sky Ranch to both internal and external customers.

EXTERNAL CONTACTS 

• Guests, vendors, and contractors.

IMPACT ON EQUIPMENT AND PROPERTY

• Office equipment.

PHYSICAL DEMANDS 

• No or very limited physical effort required. Ability to use up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently to move objects.
• Ability to grasp, push, pull, carry or otherwise manipulate objects; ability to perform tasks requiring action of muscles or groups of muscles and foot and/or hand-eye coordination
• Requires some physical agility, including but not limited to: bending for items below or reaching for items above the individual; crawling under desks; stooping, and climbing step stools or ladder.

WORK ENVIRONMENT

• Works indoors in normal office environment majority of the time.
• Little to no exposure to physical risk.

OTHER
Commitment to Christian principles and teachings both professionally and personally. Must be able to fully support Sky Ranch’s Doctrinal Statement. An active membership in a church whose spiritual beliefs are aligned with Sky Ranch’s Doctrinal Statement.

Commitment to Sky Ranch’s Vision, Mission, Values (Who We A.R.E.) and Principles (WOW Factor, Stewardship, and Excellence) demonstrated in daily behavior.

Must demonstrate annually a clear background check and review of child safety practices as required for camp accreditation by the American Camping Association.

Possesses a personal discipline that models a proactive approach toward personal, spiritual, and relational health.