Marketing Manager

Position Summary The Marketing Manager is ART INC's lead executor for marketing, communications, and community engagement. This is a player-coach role - equal parts hands-on doer and people leader - responsible for applying ART INC's established brand with discipline, consistency, and excellence across every platform and every community touchpoint. This is not a strategy-from-scratch role. ART INC has a brand, a voice, and a direction. What this role does is execute ART INC's established brand with discipline, consistency, and excellence - channeling creativity into results rather than reinvention, and building a marketing function the whole organization can depend on. The Marketing Manager directly supervises the Marketing & Engagement Coordinator and the IT/Marketing Specialist, ensuring both direct reports have clear direction, deadlines, and the support they need to deliver consistently. This person works closely with the CEO on donor-facing events and external visibility, and coordinates regularly with the Chief Operations & Programs Officer to ensure program marketing needs are met and community outreach efforts are aligned with program priorities. This role is built for someone who is energized by mission-driven work, thrives in a fast-paced environment, and knows how to lead a team and deliver results within a lean, purpose-driven organization. If you are a self-starter who takes ownership, builds structure, and brings others along with you - this role was built for you. Key Responsibilities Brand Execution & Marketing Management

• Execute ART INC's established marketing and communications strategy with consistency, discipline, and attention to detail - working within existing brand standards rather than recreating them
• Serve as brand steward - ensuring existing templates, voice guidelines, and visual standards are applied correctly across all materials and channels
• Manage a master marketing calendar integrated with program and organizational priorities
• Track and report on marketing performance metrics to inform leadership decisions
• Attend program management meetings led by the COPO to stay current on program priorities and upcoming marketing needs
• Maintain a standing coordination check-in with the COPO to align on program-related marketing deliverables

Social Media & Digital Content

• Own ART INC's social media presence across all platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube and others as appropriate)
• Develop and manage a consistent content calendar and execute posts with quality, frequency, and engagement in mind
• Coordinate a youth content contributor pipeline - leveraging student participants in ASALA and Pathways to generate authentic, mission-aligned content under the Marketing Manager's direction and oversight
• Monitor engagement, respond to community interactions, and grow ART INC's digital audience
• Capture or coordinate the capture of photos and video at events and programs for ongoing content use

Marketing Deliverables & Creative Execution

• Produce or coordinate all organizational marketing materials - flyers, digital graphics, event promotions, program collateral, and campaign assets - using established ART INC brand standards and templates
• Manage the IT/Marketing Specialist on design and production projects with clear briefs, timelines, and quality expectations
• Step in as a hands-on executor when capacity gaps exist - this role does not delegate everything
• Manage website updates and ensure ART INC's digital presence stays current and compelling

Community Outreach & Engagement

• Manage an annual community outreach calendar
• Prepare staff, program teams, and volunteers with the right materials, talking points, and collateral before every community event
• Attend key high-visibility events to represent ART INC and ensure brand consistency in the field
• Coordinate program staff as mission ambassadors at community events - leveraging their ability to speak directly and authentically to ART INC programs
• Manage the Marketing & Engagement Coordinator on community presence and event execution
• Ensure no event goes out without the right representation, the right message, and the right materials

Team Leadership & Supervision

• Directly supervise the Marketing team
• Provide clear direction, task prioritization, deadlines, and accountability for both direct reports
• Conduct regular check-ins and performance conversations to ensure consistent execution and professional growth
• Build systems and workflows that reduce dependency on any single person - including yourself
• Onboard and manage youth content contributors as part of the broader content strategy

Qualifications

• 3-5 years of experience in marketing, communications, or a closely related field
• Demonstrated experience managing social media platforms and producing digital content that drives engagement
• Proficiency in Canva (required) and Adobe Creative Suite
• Experience supervising or directing others, including managing timelines and accountability
• Strong project management skills with the ability to handle multiple priorities without dropping the ball
• Excellent written and verbal communication skills with a sharp eye for brand consistency and voice
• Comfortable in community settings - festivals, outreach events, public-facing tables - with energy, warmth, and professionalism
• Self-directed and proactive - this person does not wait to be managed
• Proficiency in Microsoft 365 (Word, Excel, Outlook, Teams, SharePoint)

Preferred

• Experience in a nonprofit, education, youth development, or community-based organization
• Basic website management experience (WordPress or similar)
• Photography or video production skills
• Bilingual communication abilities
• Familiarity with grant reporting, donor communications, or funder-facing marketing

What Success Looks Like

• ART INC's brand looks and sounds consistent everywhere - online, in print, and in the community
• Social media is active, engaging, and growing without the CEO or COPO chasing it
• Every community event is staffed, equipped, and on-brand
• Direct reports are managed, producing, and hitting deadlines
• Marketing stops being a source of frustration for leadership and starts being a source of pride

Why This Role Matters The Marketing Manager will relieve the CEO and COPO of the day-to-day burden of managing marketing execution, chasing deliverables, and filling gaps left by an under-resourced team. By bringing structure, consistency, and hands-on leadership to the marketing function, this role ensures that how ART INC shows up in the world matches the excellence of the work happening inside the organization - and supports the growth from a $1.8 million to a $5 million organization.