Director, Strategy & Planning
Cisco
Director, Go-To-Market Strategy for Cisco's AI Software and Agentic Capabilities
The ideal candidate will be able to work in a hybrid capacity from either San Jose or San Francisco, CA; however, the team is also open to fully remote candidates, preferably located in or near a major metropolitan area.
Cisco is growing its agentic capabilities, delivering Cloud Control, AI Defense, AI Assistant, and a growing portfolio, along with acquisitions in agentic observability and orchestration. The pace of innovation demands a new way of bringing products to market. The GTM Strategy and Execution group operates as an extension of the AI Software and Platform organization, building GTM playbooks that capture Cisco's scale at the speed of product velocity. The team partners across Sales, Marketing, Product, Finance, and Customer Success to drive alignment, operational excellence, and measurable outcomes. This is a fast-moving, highly collaborative team focused on building new GTM frameworks and commercialization motions for the agentic era.
As Director, you will be hands-on designing and building a product GTM architecture for the agentic era. In this role, you will orchestrate GTM strategies that drive business growth, collaborating across Sales, Marketing, Product, Finance, and Customer Success to ensure alignment, operational excellence, and measurable outcomes. This role requires strong leadership, cross-functional collaboration, and the ability to translate high-level strategies into actionable execution plans.
GTM Strategy for Cisco's AI Software and Agentic Capabilities
- Develop and implement Go-To-Market strategies and new operating frameworks aligned with business objectives.
- Translate strategy into initiatives with measurable outcomes.
- Develop and operationalize GTM frameworks for new market motions across the agentic platform, working closely with Product and GTM teams.
Business Inspection & Stakeholder Management
- Monitor performance against strategic goals, identifying optimization opportunities.
- Manage expectations and align senior leaders and stakeholders.
Operational Excellence & Continuous Improvement
- Build performance measurement frameworks and KPIs for GTM programs.
- Drive continuous improvement through retrospectives and lessons learned.
Commercialization Strategy and Frameworks
- Support the strategy for agentic commercialization frameworks—pricing, packaging, and adoption models.
- Help build out open source-to-monetization motions, DevOps buying motions, and agent-as-buyer ICPs in partnership with Sales and Product.
- Define modern product enablement structures.
Leadership & Influence
- Advise executive leadership on GTM operations.
- Encourage cross-functional teams to achieve high-impact results.
Program Development
- Build scalable frameworks and processes for Go-To-Market program execution across GTM teams.
- Establish governance models to ensure consistency and accountability.
Cross-Functional Alignment
- Partner with Sales, Marketing, Product, Finance, and Customer Success teams to ensure alignment and coordinated execution across organizations.
Minimum Qualifications
- Bachelor's degree in Business, Marketing, Operations, or a related field.
- 12+ years of experience in go-to-market leadership roles such as Product Management, Sales, Sales Acceleration, Customer Success, or Marketing.
- Industry experience in the AI and agentic market, either in an AI company or supporting AI products within a SaaS company.
Preferred Qualifications
- Experience with AI, agentic AI, platform, or developer-focused product launches.
- Experience with 0-to-1 product launches and customer adoption motions.
- Ability to operate in a fast-paced, agile environment with constant change.
- Strong interest as a builder.
- Exposure to open source-to-monetization motions, DevOps buying centers, or new commercialization models (usage-based, consumption, platform packaging).
- Experience working with Sales, Partner, and Customer Experience teams and systems.
- Strong communication skills.
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