National Accounts Manager- Natural Channel

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a National Accounts Manager – Natural Channel based in the United States. We are seeking a commercially driven National Accounts Manager to accelerate national retail growth within the natural and specialty grocery channel. In this role, you will own strategic relationships with major retailers, expand product distribution, and develop sales and promotional strategies that strengthen brand presence and increase sell-through. You will oversee new account launches, negotiate opportunities for additional SKUs and shelf placements, and collaborate with brokers, distributors, and retail partners to maximize performance. Working closely with sales and trade marketing teams, you will translate market insights into effective retail programs, accurate forecasts, and profitable growth initiatives. This fully remote position offers the opportunity to make a significant impact in a fast-growing functional beverage business. The ideal candidate is entrepreneurial, proactive, and comfortable navigating a dynamic environment while building long-term retail partnerships. Accountabilities - Manage national retail accounts: Build, develop, and maintain strategic relationships with major natural and specialty grocery chains, including Whole Foods Market, Sprouts, The Fresh Market, and Fresh Thyme. - Drive national account launches: Develop launch strategies, coordinate new customer onboarding, and work with distributor partners to ensure product setup, purchase orders, and fulfillment are completed accurately and on schedule. - Expand distribution and assortment: Secure new distribution opportunities, increase store coverage, drive SKU additions, and present new flavors and product lines to retailers to improve shelf presence and sales velocity.

- Develop retail sales and promotional strategies: Create promotional calendars, launch plans, and cost-effective retailer programs designed to increase sell-through, strengthen brand visibility, and deliver sustainable growth. - Optimize trade investment: Evaluate promotional history, trade spending, and return on investment to improve profitability while meeting sales and distribution objectives. - Strengthen retailer relationships: Build and nurture partnerships with buyers, brokers, distributor account managers, and other key stakeholders to identify new placements, additional facings, and opportunities for account expansion. - Coordinate in-store execution: Establish priorities for third-party merchandising partners and ensure retail sales and marketing initiatives are implemented effectively at store level. - Analyze performance and forecast demand: Monitor market data, sales reports, and account performance metrics to prepare accurate forecasts, support production lead times, and identify opportunities to improve sales. - Report on account performance: Provide regular updates to sales leadership on retailer status, priorities, forecasts, challenges, and growth initiatives. - Prepare strategic presentations: Present account plans, objectives, performance results, and commercial strategies to leadership on a consistent basis. - Collaborate on trade marketing initiatives: Partner with trade marketing teams to coordinate retail activations, point-of-sale materials, and promotional programs that increase awareness and drive sales. - Manage account budgets: Coordinate budget planning and approvals to ensure retail investments are aligned with business priorities and financial objectives. - Contribute to sales strategy: Participate in recurring sales meetings, share progress and challenges, align with broader commercial priorities, and attend trade shows and industry events as needed.