Senior Channel Marketing Manager

Job Description

About the Company

Olight is a global leader in flashlights and lighting products, with a strong foundation in Amazon and DTC e-commerce. We are now expanding into the offline Tool Truck Channel and looking for a Senior Channel Marketing Manager to build and manage alliances with major tool truck networks

About the Role

This is a hands-on, high-impact role for someone who understands the tool truck ecosystem and can operate at both strategic and execution levels.

Responsibilities

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• Build and manage strategic alliances with tool truck networks (Snap-on, Matco, Mac Tools, Cornwell) and other channel partners
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• Develop and execute channel marketing programs to drive product sales across 145+ truck networks
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• Plan and manage trade shows, expos, field events, and sponsorship activations (e.g., Tool Fair, NHRA)
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• Manage a $100K+ USD marketing budget and measure ROI across channel initiatives
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• Lead and develop a Field Marketing Specialist
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• Collaborate with HQ (US) and cross-functional teams on product launches, promotions, and channel strategies
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• Report to the Head of US Tool Truck Channel (HQ, U.S.)
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Required Skills

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• Experience in power tools / hand tools / tool truck / automotive aftermarket
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• Marketing or Sales-related background with strong channel focus — Channel Marketing, Trade Marketing, Dealer Development, Channel Sales, Distributor Marketing, or Partner Marketing
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• Experience with distributor / dealer / franchise channels or alliance / partnership management
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• Experience in trade shows, expos, field events, or sponsorship activations
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• Experience managing $100K+ USD marketing budgets
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Preferred Skills

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• Experience managing Field Marketing Specialists / Brand Ambassadors
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• Background or passion for automotive culture / racing (NHRA) / mechanical repair
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• B2B physical product experience (not SaaS or services)
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• Experience reporting across time zones / to international headquarters
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• Product launch or sponsorship management experience
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