Sports Marketing Coordinator

About The Crossover Group The Crossover Group is a sports-music-culture agency and label/publishing company built at the intersection of the three. What sets us apart is bilateral fluency : we operate credibly on both the marketing/label side and the live/sports/culture side at the same time. That means we can take a campaign and build it into real activations across leagues, teams, arenas, campuses, brands, and creators — and our 30-team NBA arena DJ network gives us distribution most companies entering this space simply don’t have. We’re currently running a full slate of sports marketing campaigns spanning NBA, WNBA, and college integrations, content production, brand tie‑ins, and arena/DJ seeding. The Role We’re hiring a Sports Marketing Coordinator to help drive outreach, execution, and ideation across our marketing campaigns. This is a hands‑on, fast‑moving role for someone who can both generate creative campaign ideas and do the unglamorous work of making them real — building target lists, chasing down the right contacts, keeping activations on track, and turning a strategy into things that actually ship. You’ll work directly with leadership and sit close to every active campaign. If you want to learn how music meets sports at the highest level — and you’d rather build than spectate — this is the seat. What You’ll Do Outreach Build and maintain sports marketing & media target lists across NBA, WNBA, college (SEC and beyond), brands, podcasts, and creators — modeled on our existing campaign target docs. Identify and reach the right contacts at teams, leagues, brands, agencies, and media outlets; manage outreach cadence and follow‑up. Track relationships, conversations, and status across every campaign so nothing falls through the cracks. Execution Coordinate live activations end to end — college and pro team integrations, event tie‑ins, arena DJ network seeding, on‑court and content moments. Manage timelines, deliverables, and logistics across internal teams, partners, and vendors. Support content production: shoot coordination, asset trafficking, and getting branded content out the door on schedule. Ideation Contribute campaign concepts and activation ideas across the slate — you’ll be expected to bring angles, not just take notes. Help shape pitch decks, one‑sheets, and narrative docs that translate a campaign’s story into a sports marketing thesis. Spot cultural and sports moments we can move on quickly, and flag them. What We’re Looking For 1–3 years of experience in sports marketing, music marketing, brand partnerships, agency, or a related field (strong internships count). Genuine fluency in both worlds — you follow the music and you follow sports, and you understand how culture moves between them. Exceptional organization and follow‑through; you can run multiple campaigns at once without dropping threads. Strong written communication and a sharp instinct for outreach — you know how to get a busy person to reply. Comfort building and maintaining tracking docs, target lists, decks, and one‑sheets. A builder’s mentality: proactive, resourceful, and energized by ambiguity and speed. LA-based or willing to relocate; able to work in‑office / hybrid out of Woodland Hills. Nice to Have Existing relationships across NBA/WNBA/college sports, brand, or music ecosystems. Experience coordinating live events, content shoots, or activations. Deck and design sensibility (Keynote/Canva/Figma) and a feel for turning information into story. A background in or around competitive sports or live entertainment. Why TCG You’ll get a rare front‑row view of how campaigns break through culture at the intersection of music and sports — working on real campaigns from day one. We move fast, we ship, and we give people who can build the room to build. #J-18808-Ljbffr