Sales Director

Job Description

DACS Corp and its family of companies are transforming the construction industry along the Front Range of Colorado. Our team is charged with purpose in delivering our clients a level of professionalism they have not experienced and our employees a platform to achieve their fullest potential.

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DACS is seeking a Sales Director to lead the company’s sales strategy, business development efforts and customer growth objectives. This role is responsible for driving revenue growth, developing and leading a high-performing sales team, overseeing proposal and contract execution, strengthening industry relationships, and ensuring operational excellence throughout the sales process.

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This is a highly visible leadership position that requires both strategic thinking and hands-on execution. The ideal candidate will be equally comfortable coaching Account Executives, reviewing proposals and pricing, evaluating margins and profitability, representing DACS in the marketplace, and helping shape the long-term growth strategy of the organization.

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The successful candidate must possess strong business acumen and financial aptitude, with the ability to analyze pricing, labor assumptions, production costs, margins, and profitability while balancing growth objectives and operational realities.

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Essential Responsibilities

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Sales Leadership & Revenue Growth

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• Lead, coach, mentor, and develop the sales team.
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• Conduct regular one-on-one meetings with Account Executives and support staff.
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• Establish sales goals, accountability measures, and performance expectations.
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• Monitor pipeline activity, forecasting, sales metrics, and performance trends.
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• Develop and improve sales processes, systems, and reporting structures.
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• Create a culture of accountability, ownership, responsiveness, and customer service.
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• Partner with company leadership on strategic growth initiatives.
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• Develop and facilitate annual sales and systems training programs.
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• Train and onboard new sales team members.
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Proposal Development & Pricing Oversight

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• Review proposals for accuracy, completeness, competitiveness, and profitability.
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• Evaluate labor assumptions, crew sizing, production rates, trucking costs, milling costs, subcontractor pricing, supplier costs, and overall project risk.
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• Analyze unit pricing and market conditions to ensure proposals are strategically positioned.
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• Review proposal language, scope, specifications, maps, and supporting documentation.
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• Provide guidance and final review on proposals prepared by Account Executives.
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• Improve proposal quality, consistency, and win rates across the organization.
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Contract Management

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• Review customer contracts for scope, language, risk, and commercial terms.
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• Coordinate with Account Executives regarding contract revisions and approvals.
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• Execute contracts and oversee contract workflow management.
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• Monitor contract activity and maintain timely responses to customers and stakeholders.
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• Support contract administration processes and documentation standards.
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Bid Management & Strategic Pursuits

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• Coordinate proposal packages and RFP responses.
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• Ensure all bid requirements, pricing schedules, and supporting documentation are complete and accurate.
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• Coordinate bonding requirements and supporting information as needed.
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• Support strategic pursuit planning and major customer opportunities.
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Marketing Coordination

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• Partner with external marketing agencies and vendors.
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• Oversee digital marketing, email campaigns, LinkedIn content, and sales enablement materials.
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• Evaluate marketing effectiveness and return on investment.
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• Ensure consistent brand messaging across all customer touchpoints.
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Industry Relationships & Business Development

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• Represent DACS at industry associations, networking events, and customer functions.
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• Maintain relationships with key industry organizations and strategic partners.
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• Oversee company participation, sponsorships, and memberships within organizations such as BOMA, CAI, AAMD, CAHED, AASC, CAPA, and other relevant industry groups.
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• Organize and support client appreciation events and strategic business development activities.
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• Plan and execute at least two customer-focused sales events annually.
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Sales Operations & Reporting

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• Monitor and report on sales statistics, forecasting, and performance metrics.
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• Maintain sales reporting systems and dashboards.
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• Analyze sales trends and business performance data.
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• Support CRM optimization and process improvements.
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• Oversee sales goal tracking and performance reporting.
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• Partner with leadership to identify growth opportunities and operational improvements.
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Cross-Functional Leadership

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• Partner with Operations, Project Management, and Finance teams to ensure smooth customer transitions and project handoffs.
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• Participate in leadership team meetings and strategic planning initiatives.
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• Support organizational alignment between sales, operations, and customer service functions.
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• Help develop scalable systems and processes that support future company growth.
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Team Leadership & People Management

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• Hire, train, develop, and retain high-performing team members.
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• Conduct performance reviews and ongoing coaching conversations.
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• Address employee relations and performance management matters.
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• Establish clear expectations, goals, and accountability measures.
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• Foster a collaborative and results-oriented culture.
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• Support leadership development across the sales organization.
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Qualifications

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Required

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• Bachelor’s degree in Business, Marketing, Construction Management, or a related field preferred.
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• 7+ years of progressive sales leadership, business development, or commercial leadership experience.
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• Proven experience managing and developing high-performing sales teams.
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• Strong financial and mathematical aptitude.
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• Ability to evaluate pricing models, labor assumptions, margins, profitability, and project costs.
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• Advanced analytical and problem-solving skills.
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• Strong understanding of contract review, proposal development, and customer relationship management.
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• Experience utilizing CRM systems, sales reporting tools, and forecasting methodologies.
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• Excellent communication, negotiation, and presentation skills.
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• Ability to balance strategic planning with operational execution.
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Preferred

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• Construction, asphalt, concrete, paving, facilities maintenance, or related industry experience.
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• Experience with public sector bids, RFPs, and municipal contracts.
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• Familiarity with HubSpot, EOS, Procore, Textura, GC Pay, or similar platforms.
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• Experience leading organizations through growth and operational scaling initiatives.
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Success in This Role

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The successful candidate will:

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• Drive profitable revenue growth while maintaining strong customer relationships.
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• Develop and lead a high-performing sales organization.
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• Build scalable sales systems, processes, and reporting structures.
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• Improve proposal quality, consistency, and profitability.
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• Strengthen the company’s market presence and business development efforts.
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• Create accountability and ownership throughout the sales team.
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• Make sound business decisions based on data, pricing, margins, and market conditions.
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• Partner effectively with operations to ensure customer expectations align with execution.
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• Serve as a trusted leader and strategic contributor to the company’s long-term growth.
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Total Compensation:

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DACS is committed to an open, welcoming environment that celebrates diversity and inclusion in the workplace. We offer a competitive benefit package to meet our employees' individual needs. Employees are eligible to participate in the organization’s 401K plan with matching and are provided with paid time off and company recognized holidays and growth opportunities. The hiring range for this position is $120K + commission, depending on experience.

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