Digital Communications Manager (Cannabis Industry)

Job Description

Job Description

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e-mail, web and social operations. Job Overview:Claybourne Co. is looking for a seasoned, Digital Communications Manager to join our creative team in Perris, CA. The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e-mail, web content and social operations - ensuring the right message reaches the right audience at the right moment. Key responsibilities:E-mail and Lifecycle Communications (Primary Focus)Owns B2B and B2C e-mail communications including but not limited to:New product launchesMerchandise releasesTerritory launchesBrand and lifestyle newsletterOrganize, segment and maintain e-mail lists by audience, market and engagementDevelop e-mail list growth strategies and plans via all digital channelsWrite and edit e-mail copy to ensure clarity, brand voice and effectivenessBuild and manage e-mail flows:Welcome & On-boardingLaunch sequencesBack-in-stock notificationsEvent and merchandise follow-upsManage cadence, frequency and deliverability of best practicesSocial Operations & Campaign PlanningPlan and manage digital content calendars aligned with:Product launchesNew market expansionsMerchandise drops and brand momentsCoordinate messaging across e-mail, web and social channelsBrief internal designers and video teams on content needs and timelinesEnsure message consistency across all digital touchpointsProduct Launch & Market CommunicationsSupport product and market launches with clear communication plansCustomize messaging by territory and audiencePartner with sales, distribution and operations to align timing and availabilityCreate internal launch briefs to keep teams alignedWeb Content DirectionOwn messaging and content direction for:Homepage updatesProduct and collection pagesMerchandise dropsCampaign landing pagesWork with design and web teams to plan and execute updatesStrategy, Optimization & Coordination:Monitor engagement metrics and optimize messaging over timeMaintain Claybourne Co's digital voice and messaging standardsCoordinate with external agencies handling paid media and SEOEnsure brand consistency across owned digital channels MINIMUM QUALIFICATIONSCommunications Expertise:3-5+ years preferred in digital communications, lifecycle marketing or CRM-focused rolesProven experience owning e-mail marketing strategy and executionStrong copywriting skills with an editorial mindsetClear understanding of audience segmentation and message timingHighly organized, proactive and self-directedStrategic thinker who is also comfortable executingAbility to thrive in a fast-moving, regulated environment Organizational Strengths:Experience managing multiple campaigns, timelines and deliverablesComfortable working cross-functionality with creative, sales and operations teamsTools & Fluency:Hands-on experience with e-mail platforms (Klaviyo, etc.)Experience briefing designers and reviewing creative assetsFamiliarity with Web/CMS workflows (Squarespace, Shopify, etc.)Experience supporting merchandise or lifestyle brand drops is a plus but not requiredExperience managing external agencies is a plus but not requiredCPG/Apparel/Cannabis industry is a plus but not requiredSMS or text marketing experience is a plus but not requiredB2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not requiredCompensation and Benefits:Pay Range: $80,000 - $90,000Benefits: Medical, Dental, Vision, 401K, Life Insurance, Bonus ProgramSchedule: Full-time, Monday - FridayReport to: VP Marketing / Creative DirectorWork Location: Perris, CA (non-remote) Application Requirement:Along with your resume and cover letter, please include a link to your professional portfolio showcasing your best work. Your portfolio should highlight projects that demonstrate your skills in the specific area [e.g., digital communications]. Note:This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.Must be able to successfully pass a background check to include criminal history and previous employment