Digital Media Manager

Digital Media And Communications Program Manager

Under general direction, plans, organizes, administers, and evaluates the City's digital media and communications programs and services; directs the development and implementation of strategic digital communications, branding, and public engagement initiatives across multiple platforms; manages program operations, staffing, and resource allocation to support organizational priorities; provides high-level consultation and support to executive leadership; coordinates activities with other departments, public agencies, and community partners; and performs related duties as assigned.

Supervision Exercised

Receives general direction from assigned management personnel. Exercises direct supervision over professional, technical, and administrative support staff.

Examples Of Important And Essential Duties

Plans, directs, and administers a comprehensive digital media and communications program that supports organizational goals, public engagement, and brand consistency across all platforms.

Directs the development, integration, and dissemination of digital communications strategies, including web, social media, video, and emerging media platforms.

Oversees the management and continuous improvement of the City's digital presence, including website governance, content standards, accessibility, functionality, and security compliance.

Prepares and administers the division budget; monitors expenditures; allocates resources to support program priorities; develops recommendations for staffing, technology, and capital needs.

Provides leadership and direction to professional, technical, and support staff; establishes work plans; assigns and evaluates work; ensures alignment with departmental and organizational objectives.

Oversees development and implementation of communication standards, editorial calendars, and content governance processes to ensure consistency and alignment with organizational messaging.

Directs the planning and execution of integrated digital campaigns, including development of messaging, branding, analytics, and performance evaluation metrics.

Establishes and maintains analytics and reporting frameworks to assess the effectiveness of digital initiatives and inform strategic decision-making.

Represents the division in interactions with executive management, City departments, community organizations, and external agencies; fosters collaborative partnerships to support program objectives.

Provides strategic consultation to executive leadership on digital media trends, technologies, and communication strategies impacting organizational priorities.

Ensures compliance with applicable laws, regulations, policies, and risk management standards related to digital communications and public information.

Other Job Related Duties

Performs related duties and responsibilities as assigned.

Job Related And Essential Qualifications

Knowledge of:

Principles and practices of public sector administration, including program planning, evaluation, and performance management.

Budget development, administration, and resource allocation within a public agency environment.

Strategic communications planning, including digital media, branding, public engagement, and content strategy.

Digital platforms, including website architecture, content management systems, social media, and analytics tools.

Organizational leadership and management practices, including supervision, team development, and performance evaluation.

Applicable federal, state, and local laws, codes, and regulations.

Methods for evaluating program effectiveness and implementing service delivery improvements.

Principles of project management and cross-functional coordination.

Skill to:

Operate modern office equipment including computer equipment and software.

Operate a motor vehicle safely.

Ability to:

Plan, organize, and direct a comprehensive digital media and communications program aligned with organizational objectives.

Develop and implement long-range strategies and operational plans.

Manage financial and personnel resources effectively.

Analyze complex issues, evaluate alternatives, and implement appropriate solutions.

Direct and evaluate the work of supervisory, professional, and technical staff.

Communicate effectively in both written and oral forms, including preparation of reports and presentations.

Build and maintain effective working relationships with stakeholders, including executives, departments, and external partners.

Interpret and apply policies, procedures, laws, and regulations.

Lead change initiatives and implement continuous improvement strategies.

Use English effectively to communicate in person, over the telephone, and in writing.

Use tact, initiative, prudence, and independent judgment within general policy, procedural and legal guidelines.

Establish, maintain, and foster positive and harmonious working relationships with those contacted during work.

Minimum Qualifications

Experience: Six (6) years of increasingly responsible experience in digital communications, marketing, public information, or a related field, with at least three (3) years of supervisory experience.

Training: Bachelor's degree from an accredited college or university in communications, marketing, public relations, or a related field.

License or Certificate: Possession of an appropriate, valid driver's license and insurability at regular rates for the City's automobile insurance, to be maintained throughout employment.

Special Requirements: Essential duties require the following physical skills and work environment: Ability to work in a standard office environment; ability to sit, stand, walk, kneel, crouch, stoop, squat, crawl, twist, climb, and lift 50 lbs.; exposure to mechanical hazards and electrical hazards; ability to travel to different sites and locations.

Benefits

Holidays: Fifteen (15) days per year. Vacation Leave: Vacation is available after successful completion of the employee's probationary period. If hired on or after July 1, 2011, accrual of eight (8) hours of vacation leave per month of service for years one (1) through five (5) of employment (maximum of 500 hours accrual). Paid Leave: The accrual rate is eight (8) hours of sick leave per month of service (maximum of 420 hours accrual). Other leaves provided include bereavement (up to 5 days) and jury duty. Administrative Leave: Twelve (12) days per year (maximum of 380 hours accrual). Requested days are approved at the discretion of the City Manager. Health Benefits: The City shall pay the median amount of all medical insurance offered for medical insurance (HMO or PPO) premiums, (currently $2,519.53 per month) for the employee and two dependents. Dental: The City's dental plan pays up to two ($200) dollars per month of the premium for either the Dental HMO or PPO. Vision: The City will provide a vision reimbursement plan with up to eight hundred fifty ($850) dollars for employees or their family. Life Insurance: The City shall contribute the full amount of the premium of the life insurance policy for the employee at the cost of two (2) times the employee's annual base salary. Flexible Spending Savings Account: The City provides a pre-tax Flexible Spending Account (FSA) for medical expenses and a pre-tax Flexible Spending Account (FSA) for dependent care expenses. Long Term Disability: The City shall contribute the full amount of the premium of a group long-term disability insurance policy. Retirement: Retirement benefits shall be provided as stated in the City contract with California Public Employees Retirement System and in accordance with the law. The City currently contracts with CalPERS for the 2% @ 60 retirement formula for existing PERS members, or 2% @ 62 for new hires entering the CALPERS system for the first time as required by law. Employees pay their full member contribution. Educational Incentive: An employee who holds a verified Master's degree from an Accredited University will be eligible to receive a seven (7%) percent incentive pay to their annual salary. Also, an employee who holds a Doctorate degree from an Accredited University will be eligible to receive a two (2%) percent educational incentive pay increase to their base salary hourly rate. The maximum cumulative educational incentive pay for Master's and Doctorate degrees shall not exceed nine (9%) percent. Deferred Compensation: The City will match the employees' deposits up to five (5%) percent of their total salary for those who participate in the City's Deferred Compensation Plan. Car Allowance: Subject to classification, employee may be eligible for a monthly five hundred ($500) dollar car allowance or an assigned City-owned vehicle at the discretion of the City Manager. Cellular Phone: Pursuant to bona fide City need, the City may provide a City cellular phone for business use. Educational Reimbursement: The Educational Reimbursement Program shall consist of full reimbursement up to a maximum amount of three thousand ($3,000.00) dollars per fiscal year per eligible employee prescribed for books, tuition, and parking for job-related courses not offered through the City's in-service training program. Specific courses, degree and certificate programs require pre-authorization by the City Manager.