Associate Principal

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate to drive product marketing strategy for the Secured Card suite. This individual will design acquisitions & cardholder experiences that meet the needs of the Underserved segment of customers looking to build or rebuild their credit. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics. The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for Secured Cards, developing an acquisition journey to help Underserved customers find & fund the right product for them, and crafting a cardholder experience that encourages credit building behavior. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners Translate and communicate business intent in a directive manner that partner teams can act on Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels The ideal candidate: Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization Has experience working with colleagues at varying levels, including senior leadership Can operate in white space with limited support and contribute to the agenda Is naturally curious, always seeking to know the why behind the why Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity Basic Qualifications: Bachelor’s Degree or Military Experience At least 4 years of experience in product marketing or multi-channel digital marketing At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs Preferred Qualifications: Masters degree in Marketing, Business or Communications At least 2 years of experience in marketing for financial services or another highly regulated industry At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity At least 1 year of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems At this time, Capital One will not sponsor a new applicant for employment authorization for this position. McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing New York, NY: $131,800 - $150,500 for Principal Associate, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at View phone number on click.appcast.io or via email at View email address on click.appcast.io. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to View email address on click.appcast.io. Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). #J-18808-Ljbffr