Digital Marketing Manager

Job Description Digital Marketing Manager Location: Memphis Department: Marketing Reports to: Chief Marketing Officer Positions Supervised : None Employee Classification: ☐ Temporary ☒ Regular Full Time ☐ Part-Time FLSA Status: ☐ Non-Exempt ☒ Salary ☐ Hourly ☒ Exempt ☐ Commission Position Summary The Digital Marketing Manager is responsible for the bank's digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. This role combines strategic planning, performance optimization, and hands-on ownership of the platforms and initiatives that support growth and enhance customer experience. Essential Functions-Primary Responsibilities and Accountabilities (90%): Reasonable Accommodations Statement To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation can be provided to help enable qualified individuals with disabilities to perform the essential functions. Essential Task Statement(s) Digital Marketing & Campaign Management Develop and execute digital marketing strategies that support organizational growth objectives and business priorities. Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels. Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into effective marketing programs. Manage campaign budgets, target strategies, channel recommendations, and creative requirements to maximize performance. Oversee campaigns from planning and implementation through ongoing optimization and post-campaign analysis. Monitor lead generation, conversion performance, and customer acquisition efforts, making recommendations to improve results and return on investment. Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies. Search, Analytics Reputation Management Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement. Own the administration, configuration, and optimization of Google Analytics, Google Tag Manager, Google Search Console, and related digital measurement platforms. Develop and maintain campaign tracking frameworks, conversion tracking, event tracking, goal configuration, and attribution models to ensure accurate measurement of marketing performance. Manage Google Business Profiles and location listings across Google, Apple, and Bing platforms while improving local search visibility and location accuracy. Develop and execute reputation management strategies, including monitoring online reviews, identifying trends, coordinating appropriate responses, and strengthening the bank's online reputation. Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance. Develop dashboards, reporting, and actionable insights that support data-informed decision-making and continuous optimization. Website Digital Asset Management Oversee website strategy, content, performance, and user experience. Manage domain portfolio strategy, governance, and maintenance. Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion. Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations. Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable banking regulations and internal policies. Vendor Partner Management Manage relationships with digital agencies, technology partners, and marketing vendors. Establish clear goals, reporting expectations, timelines, and performance standards. Evaluate vendor recommendations and performance to ensure strategies align with the bank's priorities and deliver measurable value. Hold vendors accountable for established deliverables, service expectations, and results. Ensure bank is in compliance with federal banking regulations including, but not limited to Bank Secrecy Act, OFAC, Community Reinvestment Act, American with Disabilities Act, Right to Financial Privacy Act, Gramm-Leach-Bliley Act, the Federal Reserve's "lettered" regulations, and Digital Marketing Manager roles and responsibilities relating to each act. Additional Functions-Secondary Responsibilities and Accountabilities (10%) Additional Task Statement(s) Work overtime, as needed. Provide assistance to other departments as needed. Perform other duties that may be assigned and requested. Position Qualifications Education: Required: Bachelor's degree in marketing, Communications, Business, or a related field. Experience: Preferred: 5-7+ years of experience in digital marketing, search marketing, analytics, website management, or related fields. Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships. Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement. Demonstrated ability to configure and manage digital measurement platforms, troubleshoot tracking issues and maintain accurate campaign and conversion data. Ability to translate analytics and performance data into clear insights and actionable recommendations. Strong analytical, project management, communication, and problem-solving skills. Ability to operate effectively in both strategic and hands-on roles. Experience working within a regulated industry is a plus. Banking or financial services marketing experience is preferred but not required. Licenses and Certifications: Required - None Position Requirements Competency Statement(s) Accountability (core value) - Always do what we say and hold one another accountable. Accuracy - Thorough with strict attention to detail; does work right the first time; identifies and corrects errors; produces complete and error free work. Active Listening - Gives full attention to what others are saying, attentive to others' ideas and concerns; asks questions to clarify understanding. Conceptual Thinking - Notices similarities between different and apparently unrelated situations. Confidentiality (Core Value) - Always maintains strict confidentiality . Community Development (Core Value) - Always committed to community development. Critical Thinking - Apply rules and logic to situations; considers factors beyond the initial information given. Data entry - Proficient alpha/numeric data entry skills. oriented - Concentrates on routing work details; carefully monitors and examines one's own and others' work; ensures accuracy in documentation and data. Ethical Conduct - Conducts oneself consistently with sound banking practices and standards, upholding the values of Guaranty Bank. Integrity (Core Value) - Always act with integrity and honesty. Respect (Core Value) - Always treats others with respect. Physical Requirements: Physical requirements needed to perform the above essential duties, with or without reasonable accommodation, may be requested from Human Resources. Frequency Lbs. Sitting 90% Standing 5% Walking 5% Fine Manipulation of hands 85% Lifting Daily 10 lbs. Carrying Daily 10 lbs. Pushing/Pulling Seldom Bending/Squatting Rarely Reaching/Overhead Occasional Stress Level High at times General notice: The bank has reviewed the job description to ensure the essential functions and basic duties are current. This job description describes the general nature and level of work performed by the employee holding this position. It provides guidelines for the job expectations and the knowledge, skills, and abilities necessary to perform successfully in this position. This job description in no way states or implies that these are the only duties to be performed. Additional duties and responsibilities may be assigned by supervisors as deemed appropriate. This position does not constitute an employment agreement between the Bank and employee. This position description is subject to change as the needs of the bank and the requirements of the position change. Guaranty Bank