Associate Product Marketing Manager

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.


With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we're united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.


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Summary

We're looking for an Associate Product Marketing Manager to drive go-to-market strategies, competitive positioning, and customer segmentation efforts that maximize product adoption and market share for TimberTech and StruXure Brands. This role thrives at the intersection of strategy and execution, translating market insights into actionable plans in a fast-paced, cross-functional environment. You'll play a pivotal role in the commercialization and lifecycle management of products, ensuring alignment with brand strategy and business goals.

What You'll Do:

Key Responsibilities:
• Go-to-Market Strategy: Execute positioning, messaging, and launch plans for new products, ensuring seamless commercialization and optimization.
• Product Marketing Plans: Execute data-driven strategies based on customer segmentation, market research, and competitive analysis to drive adoption and revenue growth.
• Internal Product Expertise: Serve as the go-to expert on product features, benefits, and differentiation, equipping sales and channel teams with effective tools, content, and training.
• Cross-Functional Collaboration: Partner with internal teams (product, brand, sales, creative, legal) and external agencies to align storytelling, campaigns, and product marketing initiatives.
• Brand Stewardship: Ensure all product marketing efforts align with TimberTech and StruXure brand strategy and standards, contributing to brand evolution across touchpoints like packaging and samples.
• Campaign Development: Collaborate to create compelling product launch campaigns and marketing assets.
• Performance Optimization: Analyze metrics, competitive insights, and customer feedback to refine positioning and improve marketing effectiveness.
• Strategic Integration: Work with Brand and Demand Generation teams to incorporate product priorities into broader marketing initiatives.
• Project Management: Lead key initiatives and projects to improve business performance and achieve strategic goals.

What You'll Bring:

What You'll Bring:
• Education & Experience:
• Bachelor's degree in marketing, business, or Engineering, or a related field.
• 5+ years of experience in product marketing, brand management, and/or channel management. Experience in construction or building products is required; tool experience or a construction background.
• Proven success in both B2C and B2B marketing models.
• Skills & Expertise:
• Exceptional project management skills with strong attention to detail.
• Experience working with internal and external creative teams, agencies, and vendors.
• Ability to analyze business and market trends, customer feedback, and competitive insights to refine strategies and drive growth.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant software.
• Strong communication skills, including the ability to assess customer needs, prioritize requirements, and collaborate cross-functionally.
• Mindset & Approach:
• A curious, adaptable individual who thrives in dynamic environments and asks the right questions.
• A thoughtful, thorough contributor who ensures careful execution and escalates issues responsibly when needed.
• Results-oriented with a strong bias for action and the ability to work independently while collaborating effectively across functions and levels.

What You'll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $85,000K-$100,000K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan with match
• 11 paid holidays per year
• Paid vacation
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits

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This role is an opportunity to join the AZEK Group, LLC, a part of the James Hardie Building Products family of companies, where you'll contribute to a culture driven by growth, collaboration, and meaningful impact.


James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.