Product Marketing Manager

Expedia Group brands shape global travel by powering cutting‑edge technology that eases booking and trip planning. The Travel Partnerships and Advertising team supports partners from hotels to airlines, helping them deliver engaging traveler experiences and grow their businesses. Within this team, the Product Marketing Manager will focus on measurement and reporting solutions that empower advertisers to understand campaign impact across the traveler journey. Why this role exists Expedia Group Advertising is a fast‑growing media business that leverages rich first‑party traveler data. This position supports our focused measurement and reporting portfolio, translating sophisticated analytics into clear narratives and go‑to‑market plans that drive adoption and revenue. What you’ll do Product & value proposition strategy Lead product marketing for a portfolio of measurement and reporting tools, including data clean rooms and audience intent signals. Develop a deep understanding of advertisers and partner closely with product and analytics teams to influence roadmap development based on market trends. Define clear problem statements, value propositions, and success metrics for new and existing measurement features. Positioning, messaging & narrative development Create concise positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from competitors. Translate complex metrics and methodologies into advertiser‑friendly narratives, visuals, and proof points. Craft a compelling story that demonstrates how advertisers can measure success across our full‑funnel portfolio. GTM excellence Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross‑functional readiness. Build and maintain omnichannel assets that cross‑functional teams (Field Enablement and Partner Marketing) can customize for specific use cases. Collaborate with Partner Marketing, Public Relations, and Commercial teams to incorporate measurement messaging into broader initiatives, events, and campaigns. Experience and qualifications 5–8+ years in product marketing in B2B, ad tech, or data environments. Demonstrated experience launching and scaling complex, technical products or features. Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers. Proven ability to drive end‑to‑end GTM motions across large, cross‑functional groups. Strong written and verbal communication skills, with experience crafting messaging and presenting to senior stakeholders. Comfortable making decisions and driving progress in ambiguous environments. Capability to manage multiple, complex decisions simultaneously across teams, time zones, and cultures. Compensation For this role in Chicago, the total cash range is $104,000.00 to $145,500.00, with potential to increase to $166,500.00 based on performance. In Austin the range is $110,500.00 to $155,000.00, potentially up to $177,000.00. Benefits Our benefits package includes medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, and travel discounts. EEO Statement Expedia is committed to creating an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify. #J-18808-Ljbffr