Product Marketing Manager

About the role InRule is looking for a Product Marketing Manager to enable InRule’s next wave of growth. This is a critical role as subject matter expert for all InRule products. You will collaborate on go-to-market strategies to drive growth and execute many of its details. You will develop a messaging system that guides multi-media storytelling across the Total Product Experience (TPE). This role emphasizes zero-to-one innovation, evidence-backed strategy, programmatic processes that are made for scale, attention to detail, and the ability to translate technical concepts into easy-to-understand stories. You’ll work closely with InRule’s Outcome Driven Innovation (ODI) team with a focus on customer outcomes through the Jobs-to-be-done lens. What you\'ll do Create go-to-market programs that align with quantified opportunities in the market to grow pipeline Collaborate on programs that enable delivery teams to speed time to value, increase CSAT and NPS, and create a seamless total product experience Create a modular, built-for-scale messaging system used to create sales enablement materials, case studies, presentations, blogs, whitepapers, webinars, guides, and videos Continually improve customer-facing stories by measuring how well it helps customers, using quant and qual testing Partner with demand-gen teams to create campaigns and nurture programs Codify and prioritize customer feedback, product usage data, and competitive analysis Continuously improve go-to-market systems and product positioning based on market data Take the time to make your writing and programs simple for co-workers and customers Ensure processes and the way of working creates a productive and joyful employee experience and increase eNPS What we’re looking for 3-10+ years of experience with product marketing 5+ years in B2B software Skilled in cross functional collaboration Champion of world class customer experience Economical with time and clear with opinions, thinking, and communicating Experience with quantitative and qualitative research Adept communicating technical topics to any audience Accomplished writer who can originate voice and tone systems and write content Analytical thinker who can identify patterns and make evidence-based decisions Can see the total product experience gestalt and manage the macro journey and micro pixels to improve it #J-18808-Ljbffr