Marketing Specialist Sr

Marketing Specialist Sr

Inova Health is looking for a dedicated Marketing Specialist Sr to join the team. Full-time Day Shift: Monday–Friday, general office hours | Hybrid work schedule.

The Marketing Specialist Senior plays a key leadership role in the strategic development and execution of comprehensive marketing initiatives that drive awareness, engagement, and growth across our healthcare services, programs, and system-wide priorities. This role translates business objectives into impactful, data-driven campaigns that elevate our brand presence and foster patient retention and acquisition.

Inova is consistently ranked a national healthcare leader in safety, quality and patient experience. We are also proud to be consistently recognized as a top employer in both the D.C. metro area and the nation.

Featured Benefits:

• Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
• Retirement: Inova matches the first 5% of eligible contributions – starting on your first day.
• Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
• Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• Work/Life Balance: offering paid time off, paid parental leave, flexible work schedules, hybrid career opportunities.

Marketing Specialist Sr Job Responsibilities:

• Leads the development, and optimization of integrated marketing campaigns ensuring strategic alignment with organizational objectives and growth targets.
• Oversees the creation of compelling, patient-centered content across digital platforms—including social media, websites, and blogs—to enhance engagement, brand awareness, and service line visibility.
• Provides strategic direction to the creative team in the development of high-impact digital marketing assets that align with brand standards and campaign goals.
• Leverages data analytics and performance insights to evaluate marketing effectiveness, inform decision-making, and continuously refine strategies for maximum ROI.
• Directs the planning and execution of patient webinars, and outreach initiatives, reinforcing the organization's presence and reputation in key markets.
• Ensures brand consistency and integrity across all marketing touchpoints, fostering a unified and trustworthy patient experience.
• Oversees marketing materials to ensure accuracy and brand consistency.
• Manages and cultivates relationships with external agencies, vendors, and partners to support campaign execution and extend marketing capabilities.
• Serves as a strategic liaison between cross-functional teams and marketing leadership, effectively managing up to the Marketing Director by providing regular performance updates, insights, and recommendations to inform broader marketing strategies.

Minimum Requirements:

• Education: Bachelor's Degree in Marketing, Communications, or related field
• Experience: 5 years of experience in Marketing, Digital Marketing, or a related field

About Us

We are Inova, Northern Virginia's leading nonprofit healthcare provider. Every day, our 26,000+ team members provide world-class healthcare to the communities we serve. Our people are the reason we're a national leader in healthcare safety, quality and patient experience. And from best-in-class facilities to professional development opportunities, we support them at every step. At Inova, we're constantly striving to be ever better — to shape a more compassionate future for healthcare.

Inova Health is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.