Senior Marketing Specialist

Seeking Senior Marketing Specialist for a National Certification Organization TorchLight Hire is seeking a Senior Marketing Specialist to join the marketing team of our Washington, DC-based client. This role offers a growth-oriented marketer the chance to own certificant-facing marketing programs, including renewal and win-back campaigns, digital certificates, and the organization’s online store and branded merchandise. The ideal candidate is a creative, forward-thinking self-starter who is comfortable challenging established ways of doing things—building on the team’s recent HubSpot modernization effort—rather than simply maintaining the status quo. Location Washington, DC — hybrid schedule, in-office Tuesday–Thursday with remote flexibility on Mondays and Fridays Employment Direct hire, full-time, permanent opportunity Hybrid schedule (in-office Tuesday–Thursday) Up to 5 events per year, including exhibiting at external conferences and trade shows Role Responsibilities Manage and execute annual marketing plans across multiple certificant-facing programs Own certification renewal and reinstatement marketing campaigns—boosting renewals and winning back lapsed certificants Monitor and report on Candidate Forum performance Manage the online store, related product sales and budgets, and branded merchandise, including an internal storefront Analyze data (NetForum, Tableau, HubSpot, GA4) to inform and drive team strategy Support Marketing, Education, CE & Experience, Development/Fundraising, and Corporate Growth teams with data transfers, offer tracking, and direct response projects Build and optimize email campaigns for Education, Experience, and Development/Fundraising teams Coordinate with external partners on data sharing and cross-promotion Support Annual Conference planning and execution; represent the organization as an exhibitor at external conferences Manage online/platform vendor relationships, including the digital certificate platform, e-commerce store vendor, print/mail houses, certificate framing vendor, and mobile app vendor Skills and Experience 5+ years developing marketing plans with measurable KPIs Digital marketing generalist with some direct mail or traditional-channel marketing experience HubSpot marketing automation experience strongly preferred Vendor management experience (online platforms/e-commerce) E-commerce experience a nice-to-have, not a requirement Familiarity with Tableau/BI tools and Google Analytics 4 Comfortable with public speaking and group interaction, given anticipated trade show travel Independent, self-directed project experience Compensation & Benefits Salary range: $80,000–$95,000, plus incentive compensation Full benefits package Collaborative, modernization-minded marketing team #J-18808-Ljbffr