Head of Digital Marketing
Confidential
Head of Digital Marketing
About the Company
Rapidly growing franchisor
Industry
Consumer Services
Type
Privately Held
About the Role
The Company is seeking a Head of Digital Marketing to take ownership of its digital growth engine. This strategic and hands-on leader will be responsible for leading the digital marketing strategy across various channels, including paid media, website, SEO, CRM, and lifecycle, to drive qualified lead generation and enrollment growth. The role involves defining the role of each digital channel in the customer journey, ensuring cohesive execution, and partnering with marketing leadership to align digital investment strategy with business and franchise growth objectives. The successful candidate will also lead and develop the internal digital marketing team, foster a high-performance culture, and oversee external digital agency relationships. Applicants for the Head of Digital Marketing position at the company should have a Bachelor's degree in a relevant field, with an advanced degree preferred, and at least 8 years of experience in digital, performance, or growth marketing leadership. The role requires a proven track record in leading digital teams, managing agency partners, and a strong background in marketing analytics, data interpretation, and performance measurement. The ideal candidate will have hands-on experience with CRM, marketing automation, paid media platforms, and website optimization, as well as a deep interest in digital innovation and emerging marketing technologies. Proficiency in Google Workspace is essential, and experience with Asana and Mac-based environments is preferred. The Head of Digital Marketing will be expected to have exceptional communication skills, the ability to translate complex data into clear narratives, and a focus on continuous improvement and optimization.
Travel Percent
Less than 10%
Functions
- Marketing
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