Vice President, Search

Vice President, Search

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

This role does require coming into our Plano office 4x/week.

As the VP, Director, Paid Search at Razorfish, you will be responsible for setting the strategic vision and driving the overall direction for our search marketing initiatives. In this senior leadership role, you will oversee all aspects of the search program for your specific set of accounts/clients, ensuring that high standards of client service, innovation, and performance are met across the organization. You will lead a team of professionals, fostering a culture of collaboration and excellence while employing emerging technologies and data-driven insights to optimize search strategies. Your leadership will be crucial in positioning Razorfish as a leader with vision in search marketing, enabling clients to achieve their marketing objectives.

Responsibilities

• Strategic Leadership: Develop and implement a comprehensive search marketing strategy that aligns with client needs and industry best practices, ensuring Razorfish remains at the forefront of digital marketing.
• Performance Management: Monitor, analyze, and report on search campaign performance, providing executive-level insights and recommendations to enhance ROI and effectiveness.
• Innovative Culture: Foster a culture of innovation and experimentation within the search team, encouraging the adoption of the most effective technologies, including AI and automation, to improve efficiency and campaign outcomes.
• Client Relationship Management: Build and maintain relationships with key clients and stakeholders, serving as a trusted advisor to understand their objectives and deliver tailored search solutions.
• Cross-Functional Collaboration: Collaborate with other departments, including media, creative, and analytics, to ensure cohesive digital marketing strategies that integrate search with broader marketing efforts.
• Talent Development: Mentor and develop senior team members, providing guidance in their professional growth and encouraging a collaborative and high-performing team environment.
• Thought Leadership: Represent Razorfish at industry events, conferences, and webinars, sharing insights and contributing to the agency's reputation as a leading voice in search marketing.
• Business Development: Identify new business opportunities and collaborate with senior leadership to develop strategic proposals that expand service offerings and drive revenue growth.
• Trend Analysis: Stay updated on industry trends and shifts in consumer behavior, ensuring the search strategy evolves in response to market changes.

Qualifications

• 10+ years of experience in Search Engine Marketing (SEM) and digital marketing, with a proven record of successful strategy development and execution.
• 5+ years of leadership experience, demonstrating effective management of diverse teams and driving high-performance outcomes.
• Strong client-service orientation, with the ability to build and sustain strategic client relationships and ensure their satisfaction.
• Exceptional analytical skills, with the ability to derive insights from data and apply them to improve campaign performance.
• Comprehensive understanding of how digital marketing strategies work together, including organic search, social media, and paid media.
• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.
• Strong communication and presentation skills, with the ability to articulate complex ideas to both internal teams and external partners.
• Proven track record in business development, contributing to agency growth through critical initiatives and partnerships.
• Innovative mindset and commitment to leveraging the latest technologies to optimize search marketing strategies.
• Passion for mentoring and talent development, fostering a culture of continuous improvement and knowledge sharing.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $149,340 - $214,620. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/26.