Social Content Specialist

Job Description:

Job Title

Social Content Specialist

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

This role will support the planning and production of social-first content for 3M brand channels, advancing enterprise campaigns and business priorities. The ideal candidate brings hands-on experience creating content for social platforms, including Instagram, LinkedIn, TikTok, YouTube Shorts, along with strong storytelling, video editing, and collaboration skills.

The impact you will make in this role

As our Social Content Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. In this role, you will:

• Create social-first content from concept through execution, including storyboarding, shooting, editing, and formatting for platform use
• Capture and edit engaging content for 3M social channels, particularly TikTok, Instagram, YouTube Shorts, and LinkedIn, using video, stills, audio, and other approved assets
• Support real-time content capture at events and other priority moments, ensuring timely delivery of assets
• Produce content that aligns with 3M brand standards, editorial guidance, and platform best practices
• Ensure required releases and supporting materials are completed and stored appropriately in designated systems
• Support content planning across integrated teams for priority topics, campaigns, and key moments
• Monitor social trends and contribute platform-specific recommendations based on trending content, audience behavior, and channel performance insights
• Support social community management and community building to drive positive brand-customer relationship and to maintain the brand's reputation
• Monitor for User-Generated Content (UGC) opportunities on social
• Support development of content concepts from creative briefs, trends, and business needs
• Collaborate with cross-functional partners to develop content, incorporate feedback, secure approvals and drive integrated execution

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher in communications, marketing, journalism, media production, or general business (completed and verified prior to start)
• Two (2) years of experience in social media and content creation in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Strong writing, editing, and storytelling skills, with the ability to adapt content for different audiences and platforms
• Experience creating engaging social-first content across multiple platforms in a brand, organizational, freelance, or agency setting
• Experience using social media management platforms/tools
• Understanding of social platform differences (i.e. Instagram vs. LinkedIn vs. TikTok) and platform-specific trends, audience, and content styles
• Basic proficiency in video and photo capture and editing tools
• Strong collaboration and interpersonal skills, with the ability to work effectively with team members and cross-functional partners
• Strong organizational and project-management skills, with the ability to manage multiple assignments and deadlines
• Ability to use data and performance insights to inform content recommendations and improvements
• Understanding of brand, editorial, and platform guidelines

Work location:

• Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel: May include up to 10%

Relocation: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.

Applicable to US Applicants Only:The expected compensation range for this position is $95,591 - $116,834, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate's relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at:

Good Faith Posting Date Range 06/10/2026 To 07/10/2026 Or until filled

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn more about 3M's creative solutions to the world's problems at or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Pay & Benefits Overview:

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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