Social Media Manager

Social Media Manager Department: Digital Experience - Social Media Management Employment Type: Full Time Location: Minneapolis Compensation: $65,000 - $72,000 / year Description Join Our Global Team Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing. At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us. About the role Manage the day-to-day delivery of social media campaigns, ensuring consistent, high-quality execution across multiple client accounts. The Social Media Manager is responsible for planning, publishing, monitoring, and optimising content across platforms, helping to deliver measurable outcomes that align with client objectives and Gravity Global’s social strategy. This role balances creative thinking, data-driven decision-making, and operational precision. It requires hands-on platform expertise, strong communication skills, and a proactive approach to collaboration with internal teams and clients. The role also requires awareness of global trends and the ability to adapt content for diverse international markets. Key Responsibilities Campaign Planning & Delivery Plan, schedule, and execute content across social channels in line with client goals and campaign strategies. Work with Senior Managers and the Social Media Lead to translate strategies into actionable plans and content calendars. Maintain an up-to-date understanding of client tone, audience, and market trends. Ensure all output is on-brand, on-message, and optimised for platform best practices. Support influencer partnerships, community management, and audience engagement activity as required. Performance Monitoring & Reporting Track campaign performance using analytics and social listening tools. Produce clear, accurate reports with insights and recommendations for optimisation. Monitor conversations and engagement, responding in accordance with client community management guidelines. Identify and escalate risks or opportunities promptly to senior team members. Client & Stakeholder Management Build and maintain strong working relationships with client contacts. Attend client meetings and present updates or performance insights as needed. Collaborate closely with Creative, Paid Media, Analytics, and Client Services teams to ensure cohesive campaign delivery. Contribute ideas and feedback to help clients improve performance and achieve business objectives. Provide strategic input and actionable recommendations to enhance client outcomes and strengthen campaign performance. Content Development & Collaboration Partner with designers, copywriters, and the creative team to brief and review social-first content. Apply a data-led approach to content recommendations and channel strategies. Ensure all content meets Gravity Global’s standards of quality, accuracy, and compliance. Participate in creative brainstorms and contribute fresh, innovative ideas. Innovation & Continuous Improvement Stay informed on emerging social trends, formats, and technologies. Suggest new ways to improve efficiency, content performance, and workflow. Support testing of new tools, features, and automation initiatives within the social practice. Proactively identify emerging social media trends, tools, and formats to keep clients at the forefront of digital innovation. Other Duties Ensure adherence to company policies and processes, including project tracking and time management. Support new business pitches, case study creation, and internal marketing initiatives when required. Promote a collaborative, inclusive, and positive team culture. Skills, Knowledge and Expertise 4–6 years’ experience in social media management or digital marketing. Proven track record in managing content delivery and community engagement for brands. Experience working with analytics, scheduling, and listening tools. Exposure to client communication and campaign reporting. Demonstrated experience collaborating with cross-functional teams, including Creative, Operations, Analytics, and Client Services. Excellent organisational and time-management skills. Strong copywriting, proofreading, and attention to detail. Comfortable analysing data and turning insights into recommendations. Effective communicator across teams and levels. Creative and adaptable, with an understanding of visual and written brand expression. Strong understanding of social media trends, content formats, and algorithmic impact on performance. Accountable, reliable, and proactive in managing workload and deadlines. Collaborative and team-oriented, with a problem-solving mindset. Curious and eager to learn, with awareness of evolving social and digital trends. Calm under pressure and capable of managing multiple tasks simultaneously. Desirable Experience in paid social or influencer activation. Familiarity with automation, AI, or performance optimisation tools. Basic design or editing capability using tools such as Canva or Adobe Creative Cloud. What We Offer While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career. Key aspects of being part of the Gravity Global community: Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success. Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential. Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success. Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence. Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off. Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme. Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life. Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture. Important Disclosure: At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage. Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law. If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles. #J-18808-Ljbffr