Social Media Manager

Social Media Manager

The Social Media Manager is an upbeat, strategic, and organized leader who plays a pivotal role on the Digital Marketing Team. This role is responsible for leading the development, execution, and publishing of strategic social campaigns to drive brand awareness, grow the Minnesota Wild's social media footprint, generate revenue via corporate sponsorships and ultimately grow the State of Hockey. The Manager oversees day-to-day social content operations and mentors and develops junior team members.

Responsibilities/Essential Functions:

• Develop, lead, and manage the content strategy across digital and social media platforms to grow and maintain audience engagement.
• Oversee the scheduling and posting of photos, videos, articles etc. to all major social media platforms on a day-to-day basis that will engage and grow our various channels.
• Schedule & post content for the following accounts:
  • MN Wild
  • Wild Gives Back
  • MN Wild Pup (as needed)
  • Wild on 7th (as needed)
  • Hockey Day Minnesota (as needed)
• Daily maintenance and oversight on the following accounts:
  • MN Wild
  • Wild Gives Back
  • MN Wild Pup
  • Wild on 7th
  • Hockey Day Minnesota
• Craft brand or product stories that will engage audiences on an emotional level.
• Engage directly with fans and represent the brand at live events, community programs, and in-game experiences to deepen fan relationships and visibility.
  • Interact with fans, run in-game contests, and cover the action live.
  • Attend:
    • Community events
    • Wild Foundation events
    • Player hospital visits
    • Brand activation initiatives (pregame parties, etc.)
    • Home and away games (as needed)
    • Any other event that requires content support
• Lead strategic marketing initiatives and cross-functional collaboration while managing, guiding, and developing team members.
  • Develop and drive strategies for unlocking new audiences and revenue opportunities while growing engagement with current fans.
  • Execute fan-focused and data-driven strategies with short deadlines.
  • Work closely with teams across the organization, including Creative Services, Video Production, B2C and B2B marketing, Hockey Operations and Ticketing.
  • Provide day-to-day direction and leadership to department staff and interns during season.
• Manage and oversee the social media intern, providing direction, feedback, and professional development.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in Marketing, Communications, or other related field, sports emphasis is a plus or equivalent experience.

• Knowledge of hockey is required.

Knowledge & Experience:

• At least four years of experience in the field, with a proven track record of managing social media accounts and content.
• Proven people management experience, including directly supervising, coaching, and developing staff or interns.
• Exposure using social media analytics is a plus.

• Proficiency in MS Word, Adobe Creative Suite (Lightroom, Photoshop, etc.).

• Experience managing content for accounts on Instagram, Facebook, X/Twitter, LinkedIn, TikTok and YouTube.

• Previous experience working with a content calendar is preferred but not required.

• Experience with project management systems (Wrike preferred).

Personal Attributes:

• Excellent verbal and written communication and interpersonal skills.

• Proven planning and organizational abilities with demonstrated follow through.

• Decisive prioritization, focus on getting things done quickly and flawlessly.

• Positive attitude and desire to be successful while having fun.

• Demonstrated ability to write and create on-brand, engaging social media content.

• Ability to creatively articulate game elements and activities.

• Proven ability to deliver fresh, creative content ideas.

• Ability to work with tight deadlines.

• Ability to work independently and as a team player.

• Passion for photography.

• Self-directing, self-motivating, and able to work with a diverse group of people.

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events.

• Travel up to 60% (away games, league meetings, draft, etc.)

• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.

• Lifting up to 50 lbs.

• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.