Content Strategist
JConnect Infotech
Content Strategist
Location: Minneapolis, MN
Duration: Fulltime
Content Strategy Leadership: Develop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives.
Cross-Functional Collaboration: Partner with product marketing, UX, design, and authoring teams to create cohesive experiences.
Optimization & Performance: Monitor engagement metrics, analyze performance, and refine strategies based on data insights.
Innovation: Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency.
Governance & Best Practices: Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.
Content Strategy Development: Ability to plan and execute content strategies aligned with business goals.
SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends.
Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar.
Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.
Editorial & Writing Expertise: Strong writing, editing, and storytelling skills for multiple formats (web, social, email).
Audience Research & Persona Development: Ability to tailor content for specific customer segments.
Cross-Functional Collaboration: Working effectively with marketing, design, UX, and development teams.
Project Management: Managing timelines, editorial calendars, and multiple priorities.
Adaptability & Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms.
Vacancy posted 2 days ago
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